Hospitality industry’s first of-its-kind partnership with DaoDao, TripAdvisor’s official Chinese website, enables access to TripAdvisor reviews and nearby attraction searches through Marriott Rewards’ WeChat.

As part of its ‘Members Get More’ campaign, Marriott Rewards, the award-winning loyalty program from Marriott International, is partnering with DaoDao, the official Chinese website of TripAdvisor to give Chinese travelers access to new and innovative search capabilities through WeChat, providing the latest travel information to enhance Chinese consumers’ travelling experience.  

Members will be able to access DaoDao content, through Marriott Rewards’ WeChat platform (WeChatID: marriottgroup), a leading mobile messenger app for Chinese smartphone users. The enhanced functions developed by DaoDao allow members to perform location-based searches for nearby attractions and reference global traveler reviews on Marriott International’s hotels and restaurants.   

At the touch of a button from a mobile phone, members will now be able to access traveler reviews or write their own reviews directly on Marriott Rewards’ WeChat account, which will then automatically be posted on DaoDao. The enhanced functions will provide greater mobility, localization and convenience for technology-savvy consumers and next generation Chinese travelers. The user-generated reviews will help consumers to plan ahead and make better travel decisions.

With over 400 million active monthly users, WeChat combines the functions of Facebook, Twitter, Instagram, Face-Time, eBay marketplace, Weibo and Line, providing an entirely new experience of unique functions for Members Rewards guests.

“As one of the world’s leading international hospitality companies, Marriott International is focused on improving the entire travel experience for our customers around the world. We are very excited to be part of this collaboration with DaoDao in our continued role of leading the way for the next generation of travelers, bringing local information and functionality to Chinese travelers. We want our travelers to have a great stay that goes beyond the time they spend in the rooms.  We aspire to help travelers connect to the local area, experience great food and discover new things everywhere they go. We are delighted to enhance the guest experience by introducing dynamic technology and localization services, enabling our members to enjoy benefits at the touch of a button while traveling." commented Peggy Fang Roe, Chief Sales & Marketing Officer of Marriott International Asia Pacific.

“Almost everyone takes their mobile phones with them whilst travelling. What’s perhaps less known is that travelers are still in planning mode when they are in a single destination, using their smartphones to find things to do, as well as places to eat and stay. TripAdvisor has such great content, with more than 190 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions. We are delighted to partner with Marriott International to enable Marriot Rewards members to find the best of what’s nearby as well as to contribute reviews of their own,” said Ming Zhu, Senior Director, Strategic Partnership and Account Management, TripAdvisor China.

Chinese travelers can sign up for Marriott Rewards as well as research and book over 7000+ Marriott properties all over the world on Marriott.com.cn.  Customers who join Marriott Rewards get free wi-fi on every stay in Asia Pacific, special offers, suite upgrades, food & beverage discounts and more.