4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
3 things hoteliers must budget for in 2015.
Wednesday, 20th August 2014
Source : Lodging Interactive
Given recent trends, digital marketing is set to become a majority piece of the budget pie by 2019;

In a world of increased mobile use and expectations of rapid online responses from properties and brands, hoteliers need to stay on trend with digital spending when planning their 2015 budget, ensuring three areas of web-based marketing are well addressed next year.

Complete Online Reputation Management
Managing your online reputation isn't as simple as monitoring what guests are saying on review sites. While monitoring and responding to reviews is still a vital part of maintaining a healthy online reputation, they go hand in hand with social media marketing and social customer care on sites like Twitter. Hotels need to budget for the ability to actively listen 24/7/365 and respond quickly to inquiries and issues in order to meet guest's expectations and stop any problems from escalating and reaching review sites.

Tools to Capitalize on Website Visits
The research is clear, how your website looks and how responsive it is says a lot about how you regard your customers. Mobile and tablet use is increasing steadily and more and more consumers are purchasing from these devices and they want a seamless experience. Hoteliers need to consider budgeting for a responsive design website or converting a recently built, non-responsive site so that your content is accessible across any platform or device. This budget essential might not be as large of a budget item as you may think.

A Strategy for Travelers to Find Your Site When Searching
The ABCs of a searchable web presence -- SEO, SEM and PPC -- should be key parts of your 2015 budget. Properties can have the best looking website out there, but if their content isn't optimized and doesn't keep search in mind or they don't have effective PPC advertising in place to drive traffic, it is all for naught. Don't get left behind in a sea of thousands of hotel and travel sites. Budget for these vital campaigns as well as content marketing services to make sure your property is a top search result.

"Hotels are turning to digital marketing more than ever to find leads, retain guests and engage with the masses," says DJ Vallauri, Founder and President of Lodging Interactive. "As 2015 budgets are being drafted and debated, hoteliers must keep in mind how vital their online presence -- be it their website, social media profiles or responsiveness to reviews or questions -- is to their property's success. These are key budget pieces no matter at what scale you are doing business online."

Lodging Interactive is an award-winning digital marketing agency that provides a complete suite of creative website solutions, digital advertising strategies, and social media marketing exclusively to independent, boutique and brand hotels.

To learn more about our customized digital solutions or to partner with Lodging Interactive in 2015, please contact info@lodginginteractive.com or call 877-291-4411 ext. 701.

About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy