|NH Hotel presents new category of hotel: NH Collection.|
Monday, 4th August 2014
Source : NH Hotel Group
|The Group’s new premium brand is the result of NH Hotel Group new brand architecture, created under the guidelines of the five-year strategic plan.|
NH Hotel Group has unveiled in Venice the Company’s new premium brand, NH Collection, on the occasion of the official opening of the NH Collection Palazzo Barocci, one of the most emblematic hotels in Italy within this brand segment and a property meant to become an international benchmark.
- The Group’s new premium brand is designed to fulfil the demands of a highly exigent consumer looking for top-quality products and services in strategic locations in leading cities
- Deemed to fall within the upper-upperscale segment, the NH Collection brand is defined by extraordinary comfort levels, a carefully developed offering and a personalized guest care
- The NH Collection Palazzo Barocci, an exclusive 59-room boutique hotel located opposite Venice’s Grand Canal and the Rialto Bridge, has just opened and is aimed to make guests feel special and privileged by offering them extraordinary experiences
- By the end of 2014, the Company will have 33 NH Collection hotels in Spain, Italy, Mexico, Argentina and the Czech Republic and in 2015 NH will operate the total number of 42 NH Collection.
Federico González Tejera, the Group’s CEO, and José María Basterrechea, Managing Director of the Italian Business Unit, stressed the importance of this new brand within the Group’s strategy for the years to come and the importance of adding to the NH Collection portfolio hotels of the quality and standards of the NH Palazzo Barocci in order to ensure truly unrivalled guest experiences.
The NH Collection hotels, which fall within the upper-upperscale segment, characteristically offer superb comfort levels, a broad and personalised product and service offering and a detail-oriented guest care, not only with the aim of satisfying the needs of guests seeking this level of service but also with the ambition of surpassing their expectations with respect to the hotel and its service standards.
These establishments are conceived for city travellers, whether for business or pleasure, who are looking for individualised care, premium services and first-quality facilities in strategic urban locations in core international destinations.
Guests staying at an NH Collection will enjoy the new items that make up NH Hotel Group’s core offering, known as Brilliant Basics, that include exclusive amenities, professional hairdryers and Nespresso coffee machines, among others.
These exclusive hotels offer additional services including, but not only, express laundry, courtesy pressing, in-room newspapers, high-speed WiFi, late check-out, late breakfasts and superb fitness facilities.
The creation of this new brand falls under the umbrella of the five-year strategic plan presented by the Group in early 2014 which entails, among other aspects, the creation of a new brand architecture designed to deliver clear segmentation and a solid operational and service promise that effectively meets guests' needs.
Currently, the NH Hotel Group has 23 NH Collection hotels in Argentina, Spain, Italy, Mexico and the Czech Republic. By the end of this year, the Company’s portfolio of premium NH Collection hotels will encompass a total of 33 establishments across these same markets and in 2015 NH will operate 42.
“I am very proud to present a new category of hotel created with the objective of offering consumers truly extraordinary experiences which they will want to relive thanks to first-quality products and services, a carefully developed offering and exceptional attention to detail” said the CEO of NH Hotel Group, Federico González Tejera.
For his part, the Managing Director of the Italian Business Unit, José María Basterrechea, said that “the official opening of the new NH Collection Palazzo Barocci in Venice marks a major milestone for the NH Collection brand. We are proud to have a hotel of this calibre in Italy, that truly represents the brand’s exclusive values and which will unquestionably become a benchmark in our country and abroad”.
Tradition and innovation
NH Collection Palazzo Barocci is an elegant boutique hotel with modern facilities.
The establishment is traditional yet contemporary, creating a link between past and present.
Located in an impressive palazzo opposite Venice’s Grand Canal and the Rialto Bridge, this hotel boasts a privileged location for getting to know the city and even has a private dock so that guests can arrive by boat or gondola. The hotel houses 59 rooms grouped into five different categories, all of them designed to provide guests with the highest standards of service.
Some of the rooms look out over the Grand Canal, while others enjoy views onto the Canaletto gardens. It also offers a full range of restaurants, including a bar-cafeteria, a cocktail bar and a lounge bar in the garden terrace.
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