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Australia experiences fastest visitor arrivals growth in nearly a decade.
Thursday, 14th August 2014
Source : Tourism Australia
Improved economic conditions in the US and UK have contributed to the strongest growth in international visitors to Australia in nine years with arrivals projected to grow more than 5 percent annually over the next three years according to the Tourism and Hotel Market Outlook report.

4Hoteliers Image LibraryReleased by Deloitte Access Economics the bi-annual report provides in-depth analysis of the issues and trends impacting the Australian tourism and hotel sectors and presents forecasts for hotel market performance across ten individuals markets.

The report shows international visitor arrivals grew 8.2 per cent over the year to May driven by a 9.4 per cent increase in leisure travel.

While growth continued to be driven by arrivals from Asia, “improving economic conditions in the US and UK” contributed to a further acceleration in arrivals from those markets.

Growth in international visitor nights showed a more modest increase up 0.5 per cent over the year to March while trip duration shortened across the board.

Report highlights:
  • Arrivals from Asia continued to show growth over the year to May 2014 with China growing by 11.9 per cent, Malaysia by 20.4 per cent and Singapore by 16 per cent
  • Arrivals from the UK grew 11.9 per cent over the year to May, a turnaround after having fallen by almost 20 per cent over the previous six years
  • Arrivals from the US grew by 9.1 per cent, their fastest annual growth since March 2010
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For more information about Tourism Australia's key market regions and the latest international market performance visit the Markets page.
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