|Tourism marketing no gamble – $1m spend earns $16m revenue.|
Monday, 11th August 2014
Source : Martin Kelly
|A study released recently claims that for 'every incremental $1m spent on international tourism marketing, up to $16m in spend is generated by foreign tourists and 89 additional jobs created'.|
Produced by Webber Quantitative Consulting for Tourism Accommodation Australia (TAA), the report investigated the impact of marketing spend on inbound tourism into Australia.
It estimated that a $10m increase to the inbound marketing and promotional budget would boost international visitor numbers by up to 72,500, lift tourist expenditure by between $130m to $160m, and increase the number of tourism and hospitality jobs by over 1800.
Between A$36m and $45m of the increase in tourism spend would go to the accommodation sector, the report said.
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