Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Technology a compelling factor behind Chinese outbound travel surge.
Monday, 21st July 2014
Source : Hotels.com
The latest Hotels.com® Chinese International Travel Monitor (CITM) reveals just how much technology has become a powerful element in the decision-making mix of this critical sector, following another record year for travel and spending. [1]

For the first time, more than half of the Chinese travelers surveyed say they now book their hotel accommodation either via the web or mobile apps, up from 45 percent in 2013. Just under half use online accommodation websites and online reviews sites to research their trips and a third check social media.

Eighty-four percent share their photos and experiences on social media during and after an international trip. The provision of free Wi-Fi is chosen as the most important service in a hotel by 59 percent.

Surveying more than 3,000 Chinese international travelers and 3,000 hoteliers around the world, the third annual CITM reveals significant insights into all aspects of the changing behavior of Chinese travelers and how the global hotel industry is adapting to maximize the benefits of this new market.

With 97 million Chinese traveling abroad in 20131, up 14 million on 2012, more than half of the hoteliers surveyed say that they have seen an increase in the number of Chinese guests in the previous 12 months while 36 percent believe that the influx of Chinese tourists is one of the factors that will have the most impact on their business in the next 12-24 months.

With Internet penetration in the country climbing to 45.8 percent, China ended the year with 618 million Internet users, 500 million of these choosing to access the web via a mobile device[2], according to the China Internet Network Information. More than 90 percent of Internet users reportedly have a social media account.

4Hoteliers Image Library

Abhiram Chowdhry, Vice President and Managing Director APAC of the Hotels.com brand, said: “There are many factors driving the desire of the Chinese people to explore the world. The rising affluence of the growing middle class with higher disposable incomes, the upward trend in the numbers of repeat travelers, more relaxed visa conditions and improved local infrastructure are all dovetailing to expedite this growth. However, our report quantifies another factor: the rate at which technology is transforming the landscape of Chinese overseas travel.”

There is also a growing confidence shown by these new travelers, particularly amongst the young. Two-thirds of the Chinese consumers questioned say that they now prefer to travel independently, up five percentage points on 2013, while more than 60 percent of hoteliers have seen a boost in the number of independent travelers in the last two years. This is the clearest indication yet of the move away from the previous preference for group travel.

To view and download a copy of the full report, visit http://press.hotels.com/citm

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)



 Latest News  (Click title to read article)




 Latest Articles  (Click title to read article)




 Most Read News  (Click title to read article)





© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy