Follow the numbers - Boomers and families lead the way. Wednesday, 16th July 2014 Source : Martin Kelly
Baby boomers and families Ė these will be Australia's fastest growing social groups for the next seven or eight years at least, and therefore the place to look for future business opportunities. † So says Australia's best-know demographer Bernard Salt (right) from KPMG. For leisure travel, he believes the biggest driver will be the 70+ age group, aka the infamous baby boomers. † "For the past 65 years and probably longer the number of people added to the 70-something bracket expanded by no more than 20,000 per year," Mr Salt recently wrote. † "That figure today is 60,000 and is headed for 100,000 within four years. † "Have you noticed the explosion in European river cruise advertisements showcasing a grey-haired couple clinking champagne glasses as they glide past Budapest Castle? † "Lifestyle and 'reward' travel, medical technology and succession planning are businesses to be in." † Mr Salt also highlighted two other significant trends, both closely aligned. † One he has dubbed the 'Great School Kid Surge'. † "Over the decade to 2020 the number of Aussie kids aged 5-17 will grow by 60,000 per year. † "A decade ago this growth was barely 2000 a year."
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