Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Phuket's international passenger arrivals surge despite political overtones.
Saturday, 12th July 2014
Source : C9 Hotelworks
 

As Bangkok remains ever-present in the international media, Phuket International Airport has consistently increased passenger numbers since 2010;

In 2013 a record high 3.2 million international arrivals were recorded at PIA, amounting to a 26% year-on-year growth.

4Hoteliers Image LibraryThe marked increase in direct international flights to Phuket has largely insulated the destination from the negative impact of the political situation in the nation’s capital.

Sustained overseas demand this has propelled 5-year CAGR growth of 21%.

Last year China and Russia lead the international markets,up by 67% and 41% versus 2012.

In 2013 Phuket was able to push up average room rates with only a minimal impact on occupancy. Comparing the destination to Bali which has been hit by a massive supply increase, Phuket outperformed the Indonesian resort island in terms of occupancy and rates.

Taking a forward looking view, feedback from island hotels remains positive given the dynamics of a shorter term booking horizon. Historical trading trends have shown the potential to claw back any lost business due to external events within a compressed time period.

2013 Trends

  • Market wide occupancy registered 74% in 2013 vs. 76% in 2012. Overall ADR in 2013 rose by 3% compared to the previous year, hitting US$147. After a slight change in occupancy and ADR, RevPAR flattened at US$110.
  • Mainland China and Russia comprised 45% of total international passenger arrivals, compared to 36% in 2012.
  • The hotel managed villa property sector has shifted from U.K. and European buyers to increasing numbers from emerging markets.
2014 Outlook
  • Eight new hotels with 971 keys are planned to open by the end of this year. In 2014 Phuket’s total hotel units are forecast to top 47,112. Development is prolific at the midscale tier, representing 51% of new supply.
  • With 10 large-scale island infrastructure projects underway, the underpass at the Central Festival intersection is scheduled to be completed first (October 2014).
  • Regional Asian travelers from Malaysia, South Korea and India will continue to grow as European visitor numbers continue to gradually diminish.
Full report

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Myanmar Hotel market set for another record year in 2014
Asia consumers most online-savvy when booking travel accommodation.
Thailand, where there's martial law and everything is back to normal.
The worlds most unique water festival - Thailand.
 Latest News  (Click title to read article)
Statement from Tony Tyler on tragic week in aviation
Friday, 25th July 2014

Ritz-Carlton bends over backwards to bring service to life through video performance
Friday, 25th July 2014

Global online bookings and rates experience highest year-on-year growth in last 12 months
Friday, 25th July 2014

Chinese consumers: Increasingly optimistic but also realistic
Friday, 25th July 2014

Future of hotels, airlines and travel agents -- innovation in the travel industry
Friday, 25th July 2014
 Latest Articles  (Click title to read article)
Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
Friday, 25th July 2014

Hotel Brands in the Future – What Will Hoteliers Have to Do to Survive
Friday, 25th July 2014

Beyond the New Logo, Here's Why You Must Learn from Airbnb
Thursday, 24th July 2014

China's Next Growth Milestone: Outbound Tourism
Thursday, 24th July 2014

Creating Moments of Wow
Thursday, 24th July 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy