|FX Hotels plans to expand its Chinese market share|
Friday, 4th July 2014
Source : External source
Taiwan based FX Hotels Group plans to launch more directly operated outlets in China in the second half of this year as part of its bid to become a top mid-range hotel brand there.
The group manages 48 hotels in Taiwan and China under four brands. Of these 48, 10 are directly operated, with franchises making up the rest.
Eyeing the market potential of medium-priced business hotels in China, the company said its first step is to expand its major brand, FX Hotels, in the near term.
“The market for mid-range hotels in China has been overlooked by many people for a long time,” FX Hotels chairman Alvin Ho told a media briefing in Taipei on Thursday.
Ho said the Chinese hotel market is polarized by luxury hotels on one end and budget ones on the other.
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