Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Electronic payments set to expand in US restaurants.
Friday, 13th June 2014
Source : Sheryl E. Kimes Ph.D. and Joel Collier Ph.D.
 

Restaurants of all types are looking seriously at implementing electronic payments, and customers in all restaurant types will increasingly see and use payment technology.

Although the restaurant industry has been cautious in adopting electronic payment technology, that is due to change, as explained in a new report from the Cornell Center for Hospitality Research (CHR).

"The U.S. restaurant industry is now focusing on mobile technology for many purposes, as they see the success that some operators have had," said Kimes. "Our survey found that almost all restaurant operators were aware of consumer payment technology, and about half of them were seriously thinking about installing this technology in the next year or two. At the moment, though, only about 12 percent of the restaurants in our survey used mobile payment technology."

"We do want to express appreciation to Nation's Restaurant News and Restaurant Hospitality for their help with survey data," said Collier. "It's clear that we will soon see an explosion in payment technology in restaurants."
 
With data support from Nation's Restaurant News and Restaurant Hospitality, Kimes and Collier conducted a survey of 385 U.S. restaurant operators to find out the advantages and barriers of installing customer facing payment technology.

Survey respondents believed they were saving money with the new technology, but they also cautioned that any payment mechanism must synchronize with the POS system.

The top three benefits cited by restaurateurs who had installed the technology—mostly limited-service restaurants—are faster check processing, increased customer satisfaction, and reduced customer-waiting time.

At the same time, integration with existing systems, cost of the technology, and customer acceptance were identified as major obstacles.

The report, "Customer-Facing Payment Technology in the U.S. Restaurant Industry," by Sheryl E. Kimes and Joel E. Collier, is available from the CHR at no charge. Kimes is a professor at the Cornell School of Hotel Administration, and Collier is an associate professor at Mississippi State University.
 
The authors express their appreciation to Nation's Restaurant News and Restaurant Hospitality, two Penton divisions, for their assistance in gathering data for this study.
 
About The Center for Hospitality Research
 A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. To learn more about the center and its projects, visit
www.chr.cornell.edu.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Three largests credit card propose new standard for online payments
30% of companies ceased doing business with a partner due to possible bribery.
International tourism an engine for the economic recovery.
How safe are the card details you share at a hotel?
 Latest News  (Click title to read article)
Turkey encourages the construction of new hotels – 53 new properties in the development
Saturday, 30th August 2014

Real Hospitality adds 12 construction hotels
Saturday, 30th August 2014

Assessing how AirAsia X is trying to capitalize on opportunities in China
Friday, 29th August 2014

Cruising for dollars: Development of international cruise tourism - Implications for New Zealand
Friday, 29th August 2014

Accor acquires 13 properties in the UK in line with HotelInvest strategy
Friday, 29th August 2014
 Latest Articles  (Click title to read article)
Rate Quotation Training Tips For Reservations and Front Desk Staff
Saturday, 30th August 2014

Make Guests Tweet!
Friday, 29th August 2014

Staying Connected: Avoiding Online Withdrawal on Vacation
Friday, 29th August 2014

The State of Travel Startups
Friday, 29th August 2014

Optimizing Team Talent - What Fits Where
Thursday, 28th August 2014
 Most Read News  (Click title to read article)
NH Hotel presents new category of hotel: NH Collection
Singapore Airport T4: Ready for future growth
Mobile booking set to represent 25 percent of all online corporate bookings by 2017
Virtual Reality ideal for co-branding studies
Content Marketing Guide For Hotels [Infographic]

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy