|Star ratings revamp includes $1 million promo spend.|
Thursday, 12th June 2014
Source : Martin Kelly
Star Ratings Australia has revealed a new strategic direction including a $1 million budget to promote the credibility of its accommodation rating product, now a subsidiary of Australian Auto Clubs.
General Manager Damien Hanger said Star Ratings Australia will also for the first time incorporate consumer rating and reviews into its "official" assessments of Australian accommodation.
"Our aim is to re-position Stars as a stand-alone accreditation business that is focused on producing trusted and reliable rating results for domestic and international travellers alike,” he said.
It will also establish an Industry Advisory Board and re-introduce Industry Advisory Panels for each rating category.