Hilton introduces new brand. Tuesday, 3rd June 2014 Source : Hilton Worldwide
Hilton Worldwide announced the launch of Curio – A Collection by Hilton, including plans for the first hotels to join the new brand;
Created for travelers who seek local discovery and authentic experiences, Curio will be a carefully selected, global collection of distinctive four to five star hotels.
Just as the word “curio” can refer to something of interest, unique or even rare, each Curio hotel will be different from the next, with individuality being a common thread, along with the quiet reassurance of the Hilton name behind every location.
Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland, Ore.
“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher J. Nassetta, president and CEO of Hilton Worldwide. “That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us – one of two unique concepts we’ll introduce this year.”
Jim Holthouser, executive vice president, global brands, Hilton Worldwide, said, “Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline. With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character.”
Additional Details for Planned Curio Hotels
Originally opened in 1924, The Sam Houston Hotel is listed on the National Register of Historic Places. For 90 years, “The Sam” has treated guests to an authentic Texas hospitality experience in downtown Houston. American Liberty Hospitality will maintain management of the hotel when it joins the brand later this year.
Located near the Mount Rushmore National Memorial, Hotel Alex Johnson is also on the National Register of Historic Places and has been a well-known fixture in downtown Rapid City since 1928. Prior to joining Curio next year, the hotel will update its guest rooms, public areas and meeting rooms as part of a multi-million dollar renovation. Hotel Alex Johnson is owned by Cortez LLC, and operated by Isis Hospitality LLC.
Owned and operated by Wintergreen Hospitality, The Franklin Hotel is located in downtown Chapel Hill, one block from the University of North Carolina campus. It is expected to join the brand in late 2014.
Construction is planned to begin in early 2015 on a hotel development by The Widewaters Group Inc., in downtown Portland, Ore. The hotel is anticipated to debut as part of the collection in late 2016.
As members of the Hilton Worldwide portfolio, Curio hotels will offer guests the benefits of Hilton HHonors, the award-winning guest-loyalty program serving more than 40 million members. Hilton HHonors offers more ways to redeem points than any other guest-loyalty program.
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