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CHG imports New York brand into Asia, designed for the sophisticated global traveller.
Monday, 28th April 2014
Source : Cachet Hotel Group (CHG)
 

Cachet Hotel Group announced important milestones for their continued global expansion, which includes a robust hotel pipeline and detail of 2014 initiatives across current properties including the unveiling of a new brand called NANO Hotel – with plans to announce its first property in Manhattan, New York later this year.
 
According to Cachet Hotel Group CEO, Alexander Mirza, “In 2014 we are focused on the continued expansion of lifestyle and luxury brands worldwide. To reach this goal we are focused on three pillars of strategic growth:  design innovation, service personalization and partnering with world class developers such as Harry Gross, who will help take us to the next level.”
 
Innovation: NANO Hotel
CHG is pleased to partner with world-renowned architect Michael Arad and real estate developer Harry Gross of G-Holdings on the creation of NANO Hotel brand. The first NANO hotel will be located in Manhattan, where the brand is headquartered. Cachet Hotel Group will be developing and managing NANO branded properties in Asia, the Middle East and Africa.
 
CHG is also collaborating with Harry Gross, a visionary in the hotel industry recognized with bringing the concept of the New York design hotel to the global marketplace. With over 40 years of experience, the president and chief executive of G-Holdings, has been recognized with a variety of industry awards including the 2013 “Development of the Year” award from the Americas Lodging Investment Summit (ALIS) for the tallest hotel-only building in the nation, a 68-story tower in Midtown Manhattan.
 
According to Gross, “NANO exists for the experienced traveler who is yearning for an unusual experience.  To them we offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis. This new brand reflects a relaxed confidence and contemporary style, inspired by the people and places that give life to NANO—from American culture art icons such as Richard Serra and Donald Judd to New York City soul and attitude—giving the brand a spirit that is unique only to NANO”
 
Arad, famous for the creation of the World Trade Center Memorial, is a partner at Handel Architects LLP in New York and will be overseeing the creative with a mission to bring a relaxed contemporary style to the property. 
 
CHG and G-Holdings developed NANO Hotels, Resorts and Residences in response to four marketplace growth opportunities:

  • Quiet Design: NANO will offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis.
  • Artistic Focus: NANO will feature local artists throughout its properties, whether in photography, sculpture, oil paintings or video installations.
  • Technology Personalization: NANO’s hotel booking engine, technology interfaces and mobile applications will enable guests to customize their experiences.
  • Culinary Innovation: NANO will also be a place where high-level chefs create intelligent interpretations of classics and present them with a casual comfort.
NANO Hotels, Resorts and Residences will embrace minimalistic design, signature comfort, and cutting edge technology. The properties will feature striking exterior architecture, a 24-hour market, all-day bistro, and exhilarating nightlife. Exclusive CHG celebrity design partner, Jay Godfrey, will lend his creative touches to the décor elements that will set NANO apart from other hotels in the city. In addition, Chef David Laris will provide fresh, innovative menus through a network of up and coming culinary talents.
 
The first NANO Hotel will open in New York City. The brand will also target top tier urban and resort locations throughout China, South East Asia and the Middle East, with plans to open in major cities around the world including Miami, Shanghai and Dubai.

Cachet Hotel Group and G-Holdings development plan includes both investment in real estate and straight management contracts. The partners are currently seeking to acquire land and build mixed use Nano projects in gateway cities and resort markets around the world. In addition, they are also seeking to work with established developers and may invest equity into mixed use projects that feature a Nano hotel and residence.

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