|Facebook and Twitter - Nothing there says Priceline.|
Friday, 18th April 2014
Source : Martin Kelly
Priceline Goup, one of the world's biggest online advertisers, has said advertising on social media sites Facebook and Twitter doesn't work.
CEO Darren Huston told Bloomberg: "For Facebook and Twitter we have endless amounts of money, but we haven't found anything there."
A void and avoid. Priceline has an annual advertising spend of almost USD2 Billion, 90% online, and most of that is spent on Google.