Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
JW launches experience-driven CUR8 App for travelers.
Friday, 18th April 2014
Source : JW Marriott Hotels & Resorts
 

JW Marriott launches CUR8, an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their personal social media networks.

4Hoteliers Image LibraryCUR8 is JW Marriott’s debut into the mobile space and is one of the first apps developed by a hotel brand that focuses on reaching travelers on a personal level by giving guests a platform to showcase their own exceptional experiences with loved ones while on the road.

The app is user-friendly and features six easy steps to help guests share moments in minutes.  Guests can use CUR8 to create digital souvenirs through a combination of their own personal videos and photos and selecting from a bank of striking JW Marriott property images. 

4Hoteliers Image Library

App users also have the option to set their videos to music and add text featuring personalized messages to their short films.  CUR8 was created and designed by Los Angeles-based advertising agency, Team One.
 
“With hotel-branded apps becoming more mainstream, we wanted to make our entrance into the tech landscape with a product that allows guests to capture memories from their stay,” said Mitzi Gaskins, vice president and global brand manager of JW Marriott Hotels & Resorts. “We know that social media is important to our guests so we created a lifestyle app that offers an innovative and convenient way for them to share their travel experiences.”
 
From capturing a stunning island sunset over the Andaman Sea at JW Marriott Phuket Resort & Spa to chronicling your exploration of the historic Inca Empire ruins while at JW Marriott Cusco, CUR8 will feature content from all 64 JW Marriott Hotels worldwide so guests can utilize idyllic property images from around the globe within their videos. 

4Hoteliers Image Library

"Travel and storytelling go hand-in-hand, and with CUR8, our guests are able to seamlessly integrate the two in a way that is approachable and aligns with their own interests in technology," said Jim McMahon, senior manager of brand marketing for JW Marriott. "Our properties offer incredible experiences in amazing destinations around the world that are worth sharing.  This new app allows travelers to tell these stories from their own personal lens in a modern and meaningful way."

4Hoteliers Image Library
 
Travelers can share their curated videos with loved ones via Facebook, Twitter and YouTube using hashtag #CUR8byJWM.  CUR8 is free of charge and currently available for download through the iTunes store.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Latest News  (Click title to read article)
IRENA and UNWTO to promote renewable energies in Islands' tourism sector
Tuesday, 2nd September 2014

Foreign GDSs gear up for the much-awaited opportunity in China
Tuesday, 2nd September 2014

IHG announces a Holiday Inn Resort for Pagosa Springs, Colorado
Tuesday, 2nd September 2014

2015 Global Travel Price Outlook
Tuesday, 2nd September 2014

New global certification for handling cold-chain pharmaceuticals freight
Tuesday, 2nd September 2014
 Latest Articles  (Click title to read article)
Ctrip Asserts Supremacy with its Performance, Gears up for Deeper Penetration
Tuesday, 2nd September 2014

Much Ado about a Review
Tuesday, 2nd September 2014

Accountability: A Dying Concept?
Tuesday, 2nd September 2014

12 Content Ideas for Your Hotel's Blog
Monday, 1st September 2014

Global Update: Who's Where and Doing What - August 2014
Monday, 1st September 2014
 Most Read News  (Click title to read article)
NH Hotel presents new category of hotel: NH Collection
Singapore Airport T4: Ready for future growth
Mobile booking set to represent 25 percent of all online corporate bookings by 2017
Virtual Reality ideal for co-branding studies
Content Marketing Guide For Hotels [Infographic]

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy