|IHG Trends Report.|
Friday, 28th March 2014
Source : InterContinental Hotels Group
The 2014 Trends Report, 'Creating Moments of Trust' – the key to building successful brand relationships in the Kinship Economy’ highlights the need for hotel brands to be '3D', in order to win future guests.
This primary research is based on a study of 7,000 international travellers worldwide and uncovers critical success criteria for global brands delivering localised and personalised guest experiences, enabled by technology.
IHG 2014 Trends Report: Creating ‘Moments of Trust’