|Renaissance partners With AEG, Universal Music and CAA to unveil NextGen of discoveries.|
Saturday, 8th March 2014
Source : Renaissance Hotels
New activities help inspire business travelers to make the most of their time on the road.
Renaissance Hotels announced that it will significantly expand its line-up of entertainment offerings this year with a variety of exciting partnerships and activations designed especially for the next generation business traveler.
The news is part of Renaissance Hotels’ continued commitment to offering a variety of different experiences within all of its hotels that help make every business trip an opportunity to discover.
Launching this spring and continuing all year long, Renaissance Hotels will team up with world renowned AEG, a leading entertainment and sports company, to create signature events, unique multi-media programming and exclusive access for its hotel guests. To officially kick-off the partnership this March, Renaissance Hotels will host a concert by the band Grouplove at a yet to be revealed hotel location.
Two additional partnerships unveiled today include a newly established affiliation with one of the most well recognized names in the music industry, Universal Music Group, and a relationship with Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. These fresh relationships build Renaissance Hotels’ ongoing promise to inspire hotel guests and locals with unparalleled access to music, art, design and culinary experiences at each of its 155 hotels around the world.
“Today’s sophisticated traveler spends more time than ever on the road. And in the modern age where we’re constantly connected, our guests see business travel as an opportunity to discover and share memorable experiences,” said Dan Vinh, vice president of global marketing for Renaissance Hotels. “This year’s program is all about access that encourages discovery. We want to make it easy for guests to make the most of their time whether they’re looking for emerging music, the arts or indigenous culinary or mixology adventures. This year is especially designed to help guests connect to their passions or unearth new ones in a meaningful way.”