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Preview: ITB Berlin 2014 - How Technology is Changing Travel and Tourism.
Tuesday, 4th March 2014
Source : Louise Osborne - Exclusive from ITB 2014

Exclusive Coverage: New travel technologies, using social media in industry and holiday destinations in the 'bad lands' are just some of the hot topics to be highlighted at the 48th annual ITB Berlin 2014, the world's leading travel trade show.

4Hoteliers Image Library"There are intelligent information technologies in high demand this year, primarily concerned with the automation, centralization and dynamic packaging of single functions," said Maximilian Laborenz, a consultant at Tourismuszukunft, who will be leading a guided tour of the technology and software for the hotel industry to give an insight into current developments.

"Ultimately, complete solutions, with added value are needed to simplify the everyday life in the travel businesses, with examples including internet booking engines," he added.

Running from March 5 until 9, the conference will be packed with insights into the travel industry with a number of leading experts talking about developments in travel methods and management of business.

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