|Booking.com's mobile bookings grow 160% in 2013.|
Tuesday, 25th February 2014
Source : Booking.com
The total transaction value of mobile accommodation bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013.
Looking back at the 2011 figure where Booking.com saw $1 billion in mobile bookings, it is clear that mobile accommodation booking continues to grow rapidly year on year.
“Booking.com has more than 425,000 accommodations across 25 different accommodation types, bookable via all devices, which is more than any other accommodation site. The seamless booking experience across Booking.com’s mobile and desktop devices combined with the quality of our highly rated apps, has driven customers increased usage of their mobile devices,” says Booking.com CMO, Paul Hennessy.
“We’re seeing a shift in consumer behaviour from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilizing post booking functionality on our mobile platforms. That’s why we recognize the importance of delivering a world class, end to end experience that works well for both immediate and longer term bookings.”
The online mobile hotel and accommodation bookings referred to above were made through the Booking.com family of hotel booking apps including native apps for iOS and Android, and through Booking.com’s mobile websites.
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