Maybe it's time Richard Branson, the world's greatest self-publicist, shut up -
Why? Because he looks like one of those establishment fools he so successfully derided when launching his Virgin Group aviation empire against the might of British Airways.
Mr Branson has become a self-serving hypocrite who often makes no business sense.
Take his latest tirade against the evil Qantas-Emirates alliance, reported in The Australian today, which he says would push up airfares.
"Good governments would never have allowed this to happen, and now you have less than a handful of big carriers around the world and prices will go up as a result," he said.
Three points to be made here.
The first is that Mr Branson is trying to play his historic role as an underdog. He is a British billionaire telling a foreign government what to do.
Rather a colonial attitude don't you think old boy?
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