Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Dubai issues law to establish Corporation to market tourism and commerce.
Wednesday, 5th February 2014
Source : Dubai Department of Tourism & Commerce Marketing
 

The new Corporation is an affiliate of the Dubai Government’s Department of Tourism and Commerce Marketing (DTCM) and will become the entity responsible for the promotion and marketing of the Emirate of Dubai.

The decree1 dictates that the Corporation will have a mandate which includes promoting the Emirate as a prime destination for tourism, entertainment, and events; promoting the Emirate’s credentials for global business, with the essential facilities, infrastructure, events and expertise required to facilitate trade; and attracting regional and international businesses to establish offices in the Emirate.

The Corporation will be responsible for establishing effective partnerships with public and private sector organisations whose work relates to the tourism and commerce sectors in the Emirate and for fostering trade relations with local, regional and international companies within relevant industries, with a view to increasing inbound travel and trade. 

With responsibility for promoting the Dubai brand, the Corporation will establish and operate representative offices in key markets around the world, taking responsibility for the commercial marketing of the Emirate and its tourist facilities, resorts, products and services through advertising, event organisation, festivals, exhibitions, entertainment and commercial shows, social media, digital marketing and other means of communications.

His Excellency Helal Saeed Almarri, Director General of DTCM, said: “The establishment of the new Dubai Corporation for Tourism and Commerce Marketing by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, will ensure that there is an entity dedicated to working with private and public sector entities to market and promote Dubai’s position as a leading international city around the world.

“In the lead up to 2020, there is a need for us to continue to develop and enhance our tourism and trade marketing and compete as peers with the world’s leading global cities. The creation of the Corporation and the focus it will provide to the marketing and promotion of Dubai will enhance coordination of activities and help to amplify our efforts to promote the strengths and diversity of our city globally. This in turn will attract more visitors and businesses and help to expand Dubai’s economy.”

The Corporation will be given an annual budget by the Government, and will also be funded through proceeds from commercial sponsorship, promotional campaigns conducted by the Corporation, subscription to events it organises, establishing branches, installing show platforms for public and private entities, and through other related services conducted by the Corporation.  Additionally, a fee named the Tourism Dirham will be levied on a per night basis on stays in hotels, hotel apartments and other short-term stay facilities.

The Corporation will also establish a new tourist information centre within the city to complement the current visitor information centres at Dubai International Airport and Dubai Cruise Terminal.

The Dubai Corporation for Tourism and Commerce Marketing will be headquartered in Dubai, and will operate offices around the world to help facilitate its work. The Corporation will report to, and will operate as an affiliate of DTCM, which remains the authority responsible for the planning, development, supervision and regulation of the tourism sector.

1 - In his capacity as the Ruler of Dubai, UAE Vice President and Prime Minister, His Highness Sheikh Mohammed bin Rashid Al Maktoum issued a law, establishing a new body, ‘Dubai Corporation for Tourism and Commerce Marketing’(DCTCM).

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Emirates circles the globe over 18,000 times in 2013.
Jumeirah signs first in Russia.
Dubai's new airport opens with becoming the world's largest in mind.
Dubai wins World Expo 2020 - Immense boost for tourism, number of hotel rooms will double.
 Latest News  (Click title to read article)
Approaching the top benefits the bottom
Wednesday, 27th August 2014

China's top tier two city wins planning prize
Wednesday, 27th August 2014

London leads EMEA hotel investment market
Wednesday, 27th August 2014

Patience, logistics and law in Yangon
Wednesday, 27th August 2014

News from around the Asia Pacific region, Aug 27
Wednesday, 27th August 2014
 Latest Articles  (Click title to read article)
Pictures Are Worth 1,000 Words (Especially on Social Media)
Wednesday, 27th August 2014

Understanding the 'Generations' of travel: The Generation Y / Millennials – Part 5
Wednesday, 27th August 2014

Of the Pitfalls of Checking References: Damned If You Do, Damned If You Don't
Tuesday, 26th August 2014

What Women Want (From a Hotel)
Tuesday, 26th August 2014

Where To Go For Breakfast in Venice
Tuesday, 26th August 2014
 Most Read News  (Click title to read article)
Thailand Situation Updated - June 27: Thailand tourism gets stronger than ever
NH Hotel presents new category of hotel: NH Collection
Singapore Airport T4: Ready for future growth
World's weirdest hotel requests and complaints
Mobile booking set to represent 25 percent of all online corporate bookings by 2017

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy