Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Women at Davos dominate social media.
Wednesday, 29th January 2014
Source : KPMG International
 

For the second year running female delegates at the World Economic Forum meeting at Davos are outperforming their male counterparts on social media.

WEFLIVE, a social media site run by KPMG International which aggregates Twitter activity from all WEF delegates, showed that while women delegates account for only 15 percent of the total delegate population they are responsible for 25 percent of all WEF delegate social media activity, second only to 'Media' at 29 percent Share of Voice.

Isabelle Allen, KPMG's Global Head of Clients and Markets and a female delegate at WEF, said: "Many of the women delegates I have met have spoken about their desire to open up Davos to the outside world, to start a broader conversation about the Davos agenda and they see social media as the best way to do this."

Ms. Allen continued: "It has been fascinating over the past few days to see which topics on the Davos agenda have caught the imagination of social media users around the world.  Youth unemployment, sustainable economic growth, gender inequality, Japan, Iran and Syria have all trended strongly on WEFLIVE over the course of the week."

More than 250,000 people have visited WEFLIVE.com to engage with the Davos debates.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Global Meeting Trends.
Skills shortages worsening.
ITB Berlin 2015 Marketing Programs.
New Study: Half of straight white males hide their authentic selves.
 Latest News  (Click title to read article)
Asia Pacific, led by China, dominates global business travel
Tuesday, 29th July 2014

Emerging markets grabbing bigger piece of the online travel pie
Tuesday, 29th July 2014

In Focus: Istanbul, Turkey
Tuesday, 29th July 2014

China overtakes the US as the world's largest economy: Impact on industries and consumers worldwide
Tuesday, 29th July 2014

Healthy Hotels: Risk and guest demand main reasons for abandonment of chlorine bleach
Tuesday, 29th July 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy