Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Amadeus to help the ETC boost Europe as a destination.
Monday, 2nd December 2013
Source : Amadeus
 

Amadeus has been selected by the European Travel Commission (ETC) to develop an innovative solution to promote Europe as a destination.

VisitEurope is a mobile app that will help most of Europe’s National Tourism Organisations attract more tourists. The solution is also part of the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders.

VisitEurope will provide the European Travel Commission with a unique digital platform to market Europe as an attractive tourism destination: the application will be available for free downloads on iPad in the US by the end of this year with Argentina, Brazil, Chile and Canada to follow, along with the launch of a global web version. This app incorporates Amadeus’ innovative online search technology that will make travel inspiration and planning processes more appealing to travellers using their mobile devices. Furthermore, this solution will also enable travellers to share their travel information through relevant social media channels.

“We are delighted to join forces with a true technology leader to develop this initiative. This represents a key milestone in our collaboration with the European Commission and European travel technology companies such as Amadeus to attract more international travellers to visit Europe”, says Eduardo Santander, Executive Director of the European Travel Commission.

“Digital technologies are revolutionising the way Destination Management Organisations (DMOs) market and promote their products and services. We at Amadeus are convinced that the innovative technology of this platform will help DMOs be more competitive and visible, leveraging new channels such as mobile. Our unique search technology will further increase the efficiency of the European Travel Commission in attracting potential travellers to Europe, whilst content sharing is becoming more and more inspirational ”, says Francisco Pérez-Lozao Rüter, Amadeus SVP, New Businesses.

“We fully support the European Travel Commission’s initiatives to stimulate the competitiveness of the travel and tourism sector. Amadeus is wholly committed to innovation - it's part of our DNA and has been for more than 25 years. To this end, with our expertise in delivering innovative technology for travel companies around the world, coupled with our strong investment in R&D, we are ready to support the industry to meet the new challenges of the digital era”, says Svend Leirvaag, Vice President, Industry Affairs, Amadeus.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Exclusive insights from the recent 25th Deloitte Hotel Investment Conference.
New hotels in France benefits from lots of trade fairs.
Meetings and events industry trends in 2014.
ITB Berlin 2015 Marketing Programs.
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014
 Latest Articles  (Click title to read article)
Ritz-Carlton Reserves Focus on Social Storytelling
Wednesday, 23rd April 2014

Seeing Returns - Building Loyalty at Hotels Through Digital Customer Experience
Wednesday, 23rd April 2014

The Most Powerful Man in Online Travel? Sites Sunk By Google Blitz
Tuesday, 22nd April 2014

Preparing The Boss For Media Interviews
Tuesday, 22nd April 2014

Knowing Your Customers' Preferences
Monday, 21st April 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy