Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Mobile to represent over one quarter of US online travel market by 2015.
Monday, 25th November 2013
Source : PhoCusWright Inc.

US travel market growth has slowed slightly this year, as the country's sluggish economic recovery takes its toll; yet the staggering pace of mobile adoption continues unabated, with mobile travel bookings sustaining triple-digit growth in 2013.

According to travel industry research authority PhoCusWright, in the new report, U.S. Online Travel Overview Thirteenth Edition, mobile travel bookings will more than triple over the next two years, to reach $39.5 million by 2015.

"Mobile devices are quickly becoming an integral part of the travel lifecycle, essential tools for planning and managing trips," says PhoCusWright research analyst Maggie Rauch. "But there is still much to be done to drive transactions via both tablets and smartphones. Every serious player in the online travel space is prioritizing mobile technology development and pushing hard to increase their share of mobile bookings."

Mobile travel bookings are projected to comprise over one quarter of the U.S. online travel market in 2015 up from just 2% in 2011. Mobile will represent a compelling competitive battleground for suppliers and OTAs over the next two years, as U.S. travel market growth remains in the 4-5% range. Despite the maturity of the online channel, online growth will continue to outpace the overall travel market through 2015.

U.S. Online Travel Overview Thirteenth Edition is a comprehensive analysis of the U.S. travel industry, providing market sizing and growth forecasts through 2015.

The report focuses on the U.S. online leisure/unmanaged business travel marketplace, highlighting marketing and distribution trends for all travel segments including air, hotel, car rental, vacation packaging, rail and cruise. It tracks distribution shifts among supplier websites and online travel agencies, as well as major offline channels.

The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets. This comprehensive research provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

Topics include:

  • Size of the U.S. total and online travel markets
  • Market sizing and forecasts through 2015, including breakouts for air, car, hotel, tour operators, rail and OTAs
  • Mobile travel sizing for all segments
  • Distribution patterns and projections by segment and channel
  • In-depth analysis of air, hotel, car rental, vacation packaging and cruise segments
  • Consumer and technology trends influencing travel marketing and distribution
  • Impact of macroeconomic changes
PhoCusWright has followed the evolution of online travel purchasing from its inception. U.S. Online Travel Overview Thirteenth Edition is the industry standard for sizing and forecasting, providing actionable insights into the U.S. travel market.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related News  (Click title to read article)
Chinese mobile travel adoption is soaring.
Airport IT investment set to reach $6 billlion.
Travel payments cost billions, but taming them Is no easy task.
Exclusive insights from the recent 25th Deloitte Hotel Investment Conference.
 Latest News  (Click title to read article)
Ritz-Carlton reveals its secrets
Sunday, 20th April 2014

$3 3 Billion travel tech & internet spending binge
Sunday, 20th April 2014

TripAdvisor travel app reaches 100 million downloads
Saturday, 19th April 2014

Holiday Inn M4 Jct 4 refurbishes double-standard bedrooms
Saturday, 19th April 2014

Facebook and Twitter - Nothing there says Priceline
Friday, 18th April 2014
 Latest Articles  (Click title to read article)
Are You Trying Too Hard, or Not Hard Enough?
Sunday, 20th April 2014

Do Your Job Descriptions Inspire Greatness?
Saturday, 19th April 2014

Creativity & Passion - Keys to Wowing and Returning Guests
Friday, 18th April 2014

The Critical Connection Between Resilient Workplaces And Diversity
Friday, 18th April 2014

Besides Training: How To Maximize Hotel Reservations Conversions
Thursday, 17th April 2014
 Most Read News  (Click title to read article)
Follow us: LinkedIn, Twitter and Google+
ITB Berlin 2015 Marketing Programs
LIVE Videos and Interviews from past ITB Berlin trade shows
ITB Berlin 2014 - The Full Coverage
Global Travel Trends 2013/14

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy