|Olympics in 2020 will deliver lasting legacy for Japan.|
Saturday, 28th September 2013
Source : World Travel & Tourism
The award of the 2020 Olympic and Paralympic games to Tokyo provides the opportunity to create a lasting legacy for the country.
Speaking at the Japan Association of Travel Agents Forum 2013 in Tokyo, David Scowsill, President & CEO of the World Travel & Tourism Council (right), told delegates that success for the Olympics will be defined by the legacy during the years after the event.
“Japan’s opportunity is much greater that purely making the infrastructure investments needed. Any investment needs to support Japan post the event, which provides a perfect opportunity to focus on improving customer service for the influx of foreign tourists. This could be eliminating visa requirements or reducing the transit time from plane to hotel. Any improvements must be lasting for the domestic and international tourists of the future.”
“The future of Travel & Tourism in Japan looks extremely positive. The government’s goal of bringing the annual number of foreign tourists to 10 million seems to be moving closer to reality. The focus on the Olympics will certainly provide much greater interest for inbound tourists.”
Scowsill was speaking in Japan for the first time since the hugely successful WTTC Global Summit in Tokyo and Sendai in April 2012. He praised the “very special bond” between WTTC and Japan. “Our Global Summit was held in Sendai and Tokyo as a mark of WTTC’s wholehearted support for Japan’s recovery, following the devastation caused by the earthquake and the tsunami. One year after the disaster, we were delighted to report in Tokyo and Sendai that Japan’s Travel & Tourism industry was back on track. Japan’s travel industry did a remarkable job in developing powerful marketing strategies and getting the message out there that Japan was open for business.”
According to Scowsill, the latest WTTC research shows that Travel & Tourism currently supports 4 million direct, indirect and induced jobs, representing 7% of total employment in Japan – the world’s third-largest Travel & Tourism economy. By comparison, automotive manufacturing only generates 500,000 jobs, just under 1% of employment.
The research also shows that in 2012 Travel & Tourism’s total contribution to GDP was almost 32 billion yen, which equates to 6.7% of GDP, which is larger than that of the education and mining sectors. In terms of direct GDP, Travel & Tourism is also three quarters the size of the car manufacturing sector in Japan.