In a bold move to engage the company's associates to explore innovative ideas around the future of hospitality and travel, Marriott International launched its Innovation Days series this week.

Kicking off the series, Chief Executive Officer Arne Sorenson shared his thoughts in a special blog and YouTube video on the importance of innovation and how it will shape the company's future. The series draws on experts and thought leaders from both inside and outside the company to help associates develop their innovation skills and enlist their participation in creative thinking and problem solving. Featured speakers will include innovation leaders from Pepsi Co. and PSFK, a trends-led innovation company.

"Embracing change is one of our company's most enduring core values," said Arne Sorenson, chief executive officer, Marriott International. "Change means sharing ideas openly, experimenting with new concepts, and having the courage to take risks and go after the next big idea. We call it ‘living innovation.' It's about finding that next big idea and to get everyone energized and empowered about unlocking the future."

Throughout the week, the company will focus on its innovation journey, uniquely engaging associates with ways to leverage tools and resources to solve challenges, drive creativity, and think BIG. Sessions will feature topics such as Living Innovation at Marriott International; Succeeding in a World Gone Digital; Engaging the Next Generation Mindset; and Trends Defining Tomorrow.

A centerpiece will be a conversation about Marriott Hotels brand and its journey to reimagine the future of travel on a global scale. Redesigned lobbies and public spaces known as Greatrooms are being rolled out for the next generation of travelers who seamlessly blend work and play in an increasingly mobile and global world. Guests can now check in to Marriott Hotels in North America using their smartphones, with global expansion and other mobile services to follow. And as the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand.

"Our company is built on the belief that ‘Success is Never Final' which has propelled a legacy and culture of innovation spanning more than 85 years," said Sorenson. "In today's constantly changing world, innovation is never final and we want our associates, customers, owners and franchisees, and investors participating in the journey."