|Langham is doubling its North America footprint.|
Tuesday, 6th August 2013
Source : Langham Hospitality Group
As part of its regional growth plans, Langham has introduced three new hotels into the North American market representing three separate brands.
"This is a banner year for Langham Hospitality Group," said Brett Butcher, chief executive officer. "For the first time, we are experiencing tremendous growth in some of the most coveted locations in the world.
He adds, "Introducing new locations from our three brands – The Langham, Langham Place, Eaton - in Chicago, New York, and Toronto respectively will help imprint the Group into the consciousness of the local community in these cities and the leisure and business traveller to these markets
On 10 July, Langham will unveil the newest and highly anticipated property in its heritage brand, The Langham, Chicago. Located on the banks of the Chicago River, this landmarked building was the last project designed by legendary architect Ludwig Mies van der Rohe. Its presence in one of the most enviable locations in downtown Chicago will forever transform the luxury hotel landscape in the Windy City.
Two months earlier on 7 May, Langham Place, Fifth Avenue joined the Langham family, marking the company's first foray into the New York hotel landscape and introducing a five-star experience representing sleek, sophisticated modern luxury to the market.
On 1 July, which coincidentally and rather aptly was Canada Day, LHG officially introduced its four-star Eaton brand into North America when the former Delta Chelsea was re-flagged the Eaton Chelsea, Toronto. This 1590-room hotel – officially the largest in Canada – will also hold the same distinction within the Langham Hospitality portfolio. This is the first time in the Group's history that Langham Place and Eaton have opened properties outside of Asia.
These new additions to the Langham Hospitality Group portfolio represent the addition of over 2000 guest rooms and will round out the company's already celebrated offerings in North America – The Langham, Boston, a luxury hotel housed in an historic former Federal Reserve Bank building in Boston's picturesque Financial District; and The Langham Huntington, Pasadena, Los Angeles on 23 acres of rolling green lawns in a heritage building from 1907.
Not only will this expansion introduce new brands into North America but the addition of new hotels will greatly increase awareness of 1865, LHG's celebrated loyalty program.