|JW introduces JWM Wine Club.|
Monday, 24th June 2013
Source : JW Marriott Hotels & Resorts
|New curated in-home wine-tasting experience invites guests to sip and savor.|
JW Marriott Hotels & Resorts is pleased to introduce the new JWM Wine Club, designed exclusively for JW Marriott guests to complement their passion for wine and the in-home wine-tasting experience. Created in collaboration with Treasury Wine Estates, the JWM Wine Club provides members with carefully curated wine experiences, highlighting fine wines from some of California’s most awarded luxury estates.
The JWM Wine Club will introduce wine enthusiasts to the reserves and iconic labels of California’s most heralded wine estates with a sampling of four wines in a single-serving format shipped quarterly to a preferred address. Members will then select their two favorites and receive a 750ml bottle of each to enjoy. Additionally, wine tasting notes from a JW Marriott wine ambassador and recipes to pair with your wines from a hotel executive chef will be included with each shipment, providing members with the tools to learn about the life of the vine, duties of a winemaker and how to properly choose, taste and enjoy the best wine for any occasion. The cost to participate is $150 per shipment.
“We are thrilled to officially introduce our new JWM Wine Club, a program which was designed to further enhance our connection with our guests by providing luxuries that speak to their personal interest,” said Mitzi Gaskins, vice president & global brand manager for JW Marriott Hotels & Resorts. “The collaboration with Treasury Wine Estates offers an innovative way for guests to access and experience fine wine, providing them with a JW Marriott experience to savor at home at their leisure.”
“The JWM Wine Club is an extension of a very important strategic partnership between Treasury Wine Estates and JW Marriott,” said Nicole Carter, vice president, public relations for Treasury Wine Estates. “We are always looking for dynamic ways to talk to new consumers. I believe the JWM Wine Club brings a new level of innovation into our hospitality business and allows us to bring a taste of California to consumers at home.”
This new program, dedicated to the JW Marriott guests’ passions for culture, culinary and well-being, brings a curated element to the in-home wine-tasting experience. To join the JWM Wine Club, visit www.JWMWineClub.com and join the conversation with #JWMWine.
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