Tourists in Muslim countries are a relatively neglected target audience, which has expanded considerably and grown in wealth.

Their travel spending is far higher than that of the world’s most travelled nations. Worldwide however, there is hardly any focus on fulfilling Muslim tourists’ special needs.

Reem El Shafaki is Senior Associate at Dinar Standard, a New York based research and advisory firm specializing in the global Muslim market. She and her team just released Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study, which it produced jointly with Crescent rating agency.

In a remarkebly competent manner El Shafaki presented parts of the study to hoteliers, airlines and destination managers at ITB Berlin 2013, in an attempt to provide them with valuable insights into the latest global Muslim lifestyle trends.

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