Carlson Rezidor Hotel Group announces the signing of a joint venture agreement with Indonesia’s Panorama Group that will accelerate Carlson Rezidor’s portfolio growth in Indonesia.

Under the agreement, 20 Radisson and Park Inn by Radisson hotels will be developed in Indonesia over the next seven years. These hotels will be located in attractive tourist destinations and in top tier Indonesian cities including Jakarta, Bali, Surabaya and Yogyakarta, as well as emerging cities such as Manado, Makassar, Palembang and Medan.

A new joint venture management company called PT. Carlson Panorama Hospitality will be created and a representative office will be established in Jakarta. Carlson Rezidor will provide its hotel management expertise, worldwide sales and marketing support, as well as access to its distribution network, whilst Panorama Group will afford its local network and business expertise, co-operating business development, project acquisition and project developments.

Panorama Group has been in partnership with Carlson for 13 years, having signed a joint venture partnership in 1999 to establish Carlson Wagonlit Travel (CWT) in Indonesia. With its extensive experience and growing relentlessly from milestone to milestone for more than 40 years, Panorama Group always strives to serve its customers through a variety of quality products and services. Entering into another joint venture with Carlson, endorses Panorama’s vision of becoming an industry leader in the markets and businesses that it enters.

“The joint venture with Carlson Rezidor Asia Pacific will see the extension of Carlson’s relationship with Panorama Group go beyond CWT, to include hotel development and management. The joint venture combines Panorama’s local knowledge and presence in Indonesia with Carlson Rezidor’s global network, resources and expertise, and will boost Carlson Rezidor’s current portfolio of 164 hotels in operation and under development in Asia Pacific,” said Simon C. Barlow, President, Asia Pacific, Carlson Rezidor Hotel Group. “Indonesia is an attractive market with huge potential. Domestic leisure travel in particular has been gaining ground, with Indonesia’s rising middle class making more domestic trips and spending more on their travels. According to the McKinsey Global Institute, Indonesia is set to become the world’s seventh largest economy by 2030, with 135 million consumers representing a $1.38 trillion market opportunity.”

“The joint venture will create great synergy for both parties, establishing hotels in key destinations in Indonesia and drawing more tourists from around the world to Indonesia as well as providing world class hotels and hospitality standards to the growing domestic market,” said Budi Tirtawisata, Group CEO of Panorama Group.

Radisson is one of the world’s leading global hotel brands. It delivers vibrant, contemporary and engaging hospitality that is characterized by its unique Yes I Can! service philosophy. Radisson hotels offer an upscale stay experience, backed by its 100% Guest Satisfaction Guarantee and a range of “World of Radisson” services and amenities that have been created specifically to be empathetic to the challenges of modern travel.

Park Inn by Radisson is Carlson Rezidor’s internationally successful mid-scale hotel brand. It is a segment-leading brand with a 26-year track record for delivering a quality guest experience. Ten years ago, the NexGen Park Inn by Radisson was launched in Europe and it is now one of the fastest growing brands in Europe Middle-East and Africa (EMEA). It is also expanding rapidly in the US, Canada and Asia Pacific. This midscale, full-service concept was specifically designed for the global Gen Y. Friendly, fresh, vibrant and uncomplicated, the brand focuses on delivering the modern essentials of a great hotel experience – A good night’s sleep in a flexible and connected room, as well as great restaurants, bars and meetings and leisure facilities, all made for the traveler of tomorrow. The first NexGen Park Inn by Radisson in Asia Pacific, the Park Inn by Radisson Davao, will open on 25 March 2013.