|News from around the EMEA region, Feb 5.|
Tuesday, 5th February 2013
Source : HVS International
Hotel, industry and travel news from around the EMEA region; this week: Sheraton multiplies, Travelodge to reach 12 in Manchester and more....
Travelodge To Reach Twelve In Manchester...
Associated Property Investors is developing a £20 million mixed-use development in Manchester, northwest England, which will include a 157-room Travelodge hotel, the group’s 12th hotel in the city. Construction recently started at the site, at Piccadilly Gardens in the city centre, and is expected to finish in December 2013. The development will also include retail and restaurant space.
...And Invest In Its Portfolio
UK chain Travelodge has announced that it plans to invest £223 million in the brand in 2013. The group plans to carry out a £57 million refurbishment of its 528 hotels and £141.5 million will be spent developing 14 new hotels, adding 1,742 rooms to the group’s portfolio. Two of the new hotels will be in Spain (Barcelona and Valencia), four will be in London and the remainder in other cities and towns in the UK. The investment will also be used for marketing, a new revenue management system and website, and maintenance.
A Dab Of Cologne For Adagio
Charging ahead with its expansion in Europe, Accor’s Adagio Aparthotels brand is opening a new property in Cologne this month. The Adagio Köln City will have 115 studios and apartments. This will be Accor’s first Adagio property in Cologne, Germany’s fourth-largest city, and its third in the country overall (the group currently operates one in Berlin and one in Munich).
Want To Know More About Hotel Operating Agreements?
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Sheraton And Le Méridien Go Forth And Multiply Into 2013
Starwood Hotels & Resorts has announced record-breaking growth for its Sheraton brand over the next 12 months with the opening of 30 new hotels. Half of the new properties will be in China but the expansion also includes four hotels in the Middle East and Africa, including the fourth Sheraton for Saudi Arabia, the brand’s debut in Tajikistan and two new hotels in Turkey in Adana and Bursa. “Our Portfolio is stronger than ever following our highly successful brand-wide revitalisation and mulitbillion dollar investment to enhance the Sheraton brand over the past several years,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. The group also released plans to open nine new Le Méridien properties in 2013, including the Le Méridien Cairo Airport in Egypt, which is expected to open in September 2013.
Steigenberger Brings A Touch Of Magic To Egypt
Steigenberger Hotels and Resorts is to open a new hotel at its resort complex on the Red Sea in Hurghada, Egypt. The Steigenberger Aqua Magic is due to open by the end of the year as part of the Steigenberger Al Dau Resort, which currently comprises the 388-room Steigenberger Al Dau Beach Hotel. The five-star, family hotel will have 668 rooms and will also include its own water park and a golf course. Once open, it will become Steigenberger’s fourth hotel in Egypt.