Despite this clear desire to conduct business, the industry faces many hurdles and challenges as major global economies continue to struggle with crippling debts and struggling consumer confidence.

World Travel Market has surveyed its key exhibitors and senior Meridian Club buyers to discover the central issues for the industry and the topics of conversations on the exhibition floor across the four days of WTM 2012 (5 – 8 November).

The findings form the backbone for the World Travel Market 2012 Industry Report.

They cover a range of issues from sports tourism and the 2012 Olympics, taxation, emerging travel and tourism markets and aviation capacity.

These results are put into context by comparison with a survey of 1,001 UK 2012 holidaymakers (all of whom took a seven-day summer holiday overseas or in the UK in 2012) revealing their booking and holidaying habits.

Report Research Background

The World Travel Market 2012 Industry Report is based on the findings of two independently conducted surveys in September 2012.

The first is a poll of 1,310 World Travel Market stakeholders comprising of exhibitors (tourist boards and private sector travel industry organisations) and the industry’s senior buyers from the WTM Meridian Club.

The second piece of research is a survey of 1,001 British holidaymakers (all of whom took a minimum seven day summer holiday overseas or in the UK in 2012). A full cross section of the UK public in all regions and income brackets were urveyed according to Market Research Society’s guidelines.

Full report:

www.wtmlondon.com/files/6335_wtm_industry_report_v10_lo.pdf