|According to IHG's Hotel Indigo, 'Locals Know Best'.|
Thursday, 8th November 2012
Source : InterContinental Hotels Group
The upscale boutique hotel brand invites consumers to share photos of their local favorites.
Every neighborhood has a story, from the “Visual Music” of Midtown Atlanta and “The Scent of Style” in New York’s Chelsea to the “Vaulted Treasures” of London’s Tower Hill. IHG’s upscale boutique hotel brand, Hotel Indigo®, brings these local neighborhood stories to life in each of its nearly 50 hotels around the globe. With its “Locals Know Best: My Neighborhood Snapshot” campaign, the Hotel Indigo brand is inviting locals to tell their neighborhood story, for the chance to experience one of six Hotel Indigo neighborhoods like a local.
Each Hotel Indigo hotel’s neighborhood story is woven throughout the guest experience, through the inspired service delivered by the locals on the hotel team and the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel’s design. At the Hotel Indigo Atlanta-Midtown, for example, the story of “visual music” is told through the hotel’s design, inspired by the nearby historic Fox Theater. The Hotel Indigo San Diego Gaslamp Quarter tells the story of the natural environment surrounding the hotel, with a particular focus on water, with locally sourced seafood and glass “nanowalls” that open in the front lobby, bringing the one-of-a-kind San Diego weather indoors for guests.
“We know what’s unique and distinctive about our Hotel Indigo neighborhoods, and we tell that story within our hotels, especially through images,” said Mary Dogan Winslow, director, Americas Brand Management, Hotel Indigo, IHG. “We’re inviting locals to share photos with us that tell the story of their own neighborhoods, where they go to get the most authentic food, what’s the tastiest local microbrew, where to hear the best local band. When it comes to discovering the untold story of a neighborhood, locals truly know best.”
Each week, from now through Dec. 12, 2012, a true local in one of six Hotel Indigo neighborhoods, Atlanta, Nashville, San Diego, San Antonio, New York, and Asheville, N.C., will share their neighborhood snapshot on the Hotel Indigo Facebook page, telling a story through pictures of what their favorite things are to Do, See, Hear, Taste, Drink and Buy. Consumers are invited to upload photos of their own local favorites, for the chance to win weekly prizes or the final grand prize, their choice of one of the six local neighborhood snapshots.
In addition to the grand prize, consumers who enter the “Locals Know Best: My Neighborhood Snapshot” sweepstakes will have the chance to win weekly prizes that highlight authentic experiences in each featured neighborhood: music and memorabilia from notable artists who’ve played at the Fox Theater in Midtown Atlanta; large woodblock posters from Hatch Show Print in Nashville; fashion books and magazines associated with notable alumni of the Fashion Institute of Technology in New York’s Chelsea neighborhood; a French press coffee maker and select coffees from San Diego; membership in a pimento cheese of the month club from Asheville, N.C.,; and a custom cowboy hat from San Antonio.