|New AsiaRooms index shows region leads in online hotel bookings.|
Friday, 27th July 2012
Source : Web in Travel
Asia leads in online usage for hotel bookings with cost savings ranking lower on priorities compared to other markets, according to the new AsiaRooms.com Traveller Confidence Index (TCI).
The survey, commissioned by AsiaRooms.com and in partnership with research firm VisionOne UK, shows Asia had the highest proportion of respondents having gone online to book for leisure and business accommodation at 70.3%.
This compares to a global average of 63.2%; Europe at 63.2%; and Latin America at 51.6%. Within Asia, China had the highest proportion of direct online bookings at 57.5% of respondents, followed closely by Singapore at 57.4% and India at 55% of respondents respectively.
Asian travellers were also the least sensitive to cost with only 29% of respondents in Asia citing cost savings as the key determinant influencing their online bookings. This compares to the global average of 34%; 30.3% in Latin America; and 39.3% in Europe.
Spending and room booking results also reveal a disparity in confidence mirroring the ongoing economic uncertainty in the European and US markets relative to Asia’s strength. Travellers in Asia lead spending with 65.5 index points versus 62.9 points in Latin America, 53.3 points in Europe, and 49.3 points in the US.
Singapore led the Asia-Pacific region for overseas leisure travel with a propensity index score of 67.9 points versus Malaysia at 48.3 points, China at 62.8 points, and a global average of 61.4 points.
AsiaRooms.com Traveller Confidence Index (TCI) is aimed at tracking leading indicators for travel propensity, spending confidence, and regional momentum to provide meaningful insights into the travel trends of both consumers and businesses from a demand perspective.
It surveyed about 15,000 travellers worldwide during the first quarter of 2012. The survey topics focused on respondents’ travel experiences, online booking behaviour, spending and propensity for future bookings.
Other findings were:
Latin America Most Bullish for Expected Accommodation Bookings, Followed by Asia
Travellers from Latin America are the most bullish in terms of expected travel accommodation bookings in 2012, leading all other regions with 66.7 index points. This is followed closely by Asia at 61.4 index points, and Europe trailing a large gap at 55.9 index points. Latin America and Asia are the only two regions to surpass the global average of 60.8 index points.