|Riviera Vegas taps customers with Flip.to's social media solution.|
Tuesday, 24th July 2012
Source : Flip.to
Few businesses are as well positioned to benefit from the incredible marketing power of social media as large casino resorts.
For immediate additional information please go to: http://flip.to
With thousands of guestrooms to fill, myriad events taking place and a constant stream of promotions geared at attracting customers, sites like Facebook,Twitter and LinkedIn are ideal avenues to generate business.
For Riviera Hotel & Casino, a Las Vegas Strip icon, the advent of social media offers a particularly important opportunity—to reenergize its brand identity and reach a younger demographic than its client base of the recent past. To that end, Riviera has recently begun working with Flip.to, a new social media marketing platform that turns guests into a hotel's strongest brand advocates, boosting brand awareness by engaging a pool of future guests and earning the hotel more booked room nights.
Traditional hotel marketing campaigns generate only about 2-3 percent return on engagement, but by offering incentives for participation, campaigns initiated by Flip.to’s social media marketing platform typically have ROE rates in the 15 to 25 percent range.
Furthermore, Flip.to is superior to other social media initiatives and apps in that it integrates directly with a hotel's booking engine and website, so that it’s a seamless part of the hotel’s brand with a uniquely personalized experience for each guest and each of their social connections. Flip.to has found that participating hotels have experienced a return on investment of least 10 times, and some properties have seen ROI as high as 66 times.
“For the Riviera, Flip.to is a natural extension of its newfound emphasis on social media engagement,” says Anthony Bender, the resort’s vice president of marketing and advertising.
“We have a significant number of visitors booking online daily, and so it makes perfect sense for us to engage them and expose their social network followers to the Riviera as well,” Bender says.
“Flip.to is an easy way for us to have real guests providing a positive endorsement about us to their social networks, allowing us to reach potential customers that we otherwise wouldn’t be able to reach.”
In just its first month using Flip.to, Riviera has already generated substantial business as a direct result of the platform’s enhanced brand advocacy. More than 250 guests representing a 14.3% engagement rate took advantage of Riviera’s Flip.to incentive offering—a $20 slot play just for posting about their upcoming stay.
“Flip.to is a true win-win for us and our brand advocates,” Bender says. “It’s not just about getting the person who books hooked up with a nice perk, but it’s also putting the offer out to their social network to get it, too. It’s a simple way for us to say ‘thank you’ for getting the word out there, and that Riviera is a Flip.to features real-time analytics and comprehensive tracking, allowing hoteliers to easily view how much business is being delivered via social media.”
“The platform also identifies a hotel’s top social media mavens—those guests drumming up the most traffic and bookings—making it easy to give special VIP treatment to the customers who have earned it, ” adds Bender
For more information about Flip.to’s brand advocate platform, please contact Ron Callari at firstname.lastname@example.org or visit http://flip.to
Flip.to is a marketing platform for hotels and airlines that turns their guests into engaged brand advocates to boost brand awareness and earn new customers. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for clients around the world.
About Riviera Hotel & Casino
Celebrating more than 50 years of non-stop entertainment, the Riviera Hotel & Casino is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features exciting gaming action, a variety of restaurants and entertainment such as “Crazy Girls,” “Sandy Hackett’s Rat Pack Show” and “Dr. Scott Lewis: Outrageous Comedy Hypnotist.” For additional information, please call 702-734-5110 or visit rivierahotel.com.
Ron Callari - As VP of Business Development, Ron has signed over 100+ hotels on 5 continents with the Flip.to service. With over 30+ years of industry experience, he has held sales and marketing posts both domestically and internationally with Marriott, Meristar and Travel Planners.
As a well-known social media strategist, he has been interviewed by BBC Radio, was part of a 2011 Chinese Tourism Mission, writes a weekly social media column and is the author of a graphic novel on Facebook.