Catering to discerning travellers and the growing China market, Beijing Tourism Group (BTG) and GHM have unveiled plans to set up a new upscale resort brand, Ahn Luh.

The partners, together with a third investor, the Great Ocean Group (GOG), said the group’s first properties will debut in the next two to three years.

Resorts under the new brand will promote and practise what they are calling a ‘China services’ concept, which marries internationally accepted standards of quality with distinct, local features found in China.

The result is the fusing of old-world Chinese hospitality with contemporary elegance to create value-added products, while contributing to an eco-friendly environment. The design at each Ahn Luh property will differ, with each handcrafted resort incorporating elements reflective of the arts and culture of its particular locale.

Ahn Luh is charting future developments in major cities and tourism destinations throughout China. The new hotel group’s first project is the Ahn Luh Dujiangyan in Chengdu.

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