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 Latest News & Articles ~ Live from ITB Berlin 2017   (Click article to read)
Virtual reality excites travel industry, though technology still lags behind
15-Mar-2017 :: Buzz around virtual reality as a travel and tourist platform continues to mount, but while experts have compared virtual reality (VR) hype to that prior to the launch of the internet in the mid-1990's, logistical issues continue to prevent ...
Invest in video, but do not count out the e-mail newsletter
15-Mar-2017 :: Although companies are rightfully investing in video or mastering the art of advertising over new channels such as Instagram and Snapchat Rob Holmes, founder of GLP films says the e-mail newsletter still has relevance in a company’s d...
Moments of inspiration sell destinations
15-Mar-2017 :: As attention spans get shorter and shorter, brands have less time than ever to capture the attention of their target audience; sometimes it comes down to a moment...
Developments in SEO pose new challenge for travel agencies' marketing plans
15-Mar-2017 :: Companies in the travel industry are finding it increasingly difficult to reap high rewards from their expenditures in search engine optimization (SEO), said Christian Schmidt, a managing partner at Digitaleffects, a consultancy for SEO...
How apps can push past negative stereotypes
15-Mar-2017 :: If any country has a tough time attracting western tourists, it would be Iran; After a bloody revolution and more than a decade-long war with Iraq, tourism virtually stopped for roughly 15 years, but Rene du Terroil of Iran Doostan Tours sa...
Hostels branching out into hybrid, mixed models
15-Mar-2017 :: Hostels are increasingly exploring other revenue streams and growth opportunities as a new generation of hybrid hostels enters the market, said hostel operators at the ITB conference in Berlin...
What3Words puts natural landmarks, secluded businesses on the map
14-Mar-2017 :: Hotels, restaurants and other businesses in the travel industry are seeing a boost in customer traffic thanks to What3Words, a global addressing system, said Richards Lewis, Partnership Director of Travel and Tourism for What3Words...
Live video apps opportunity for brands to expand audience, reputation
14-Mar-2017 :: Companies and users who are interested in experimenting with video content would do well to focus on Instagram Stories over rival live-update app Snapchat, said Petra Vorackova, a content creator and social media influencer...
Predictability of business travel opens the door for new possibilities in tech
14-Mar-2017 :: As the technology we use becomes smaller and screens become obsolete, new technology is emerging that allows business travelers to directly interact with the intelligence of their device and their direct environment...
Planes, trains and automobiles: For millennials, the sky's the limit
14-Mar-2017 :: It is no secret that millennials are keen on travel and are a driving force in the tourism industry, but according to Polina Raygorodskaya, CEO of Wanderu...
Paperless travel is about so much more than convenience
14-Mar-2017 :: Printing out itineraries and carrying around stacks of paper can bog down travelers, but new smartphone technology is looking to solve this issue while providing a segue to travelers' next big escape...
How to make sure your website is seen on search engines
14-Mar-2017 :: Having an online presence is mandatory in the travel industry, but according to Toni Stork of the German digital consultant group Ommax, your website is only doing you well if people are able to see it...
Rotana looks to grow German market as it expands its hotel chain
14-Mar-2017 :: Feature Interview: UAE based hotel chain, Rotana is adding 17 new properties across the Middle East in the next two years and looks to strengthen its German visitor base to fill the new rooms, President & CEO Omer Kaddouri tol...
Social dining trend connects travelers with locals, food culture
13-Mar-2017 :: The emergence of social dining – the phenomenon where strangers come together to enjoy a meal – is allowing travelers to immersive themselves in their new surroundings and get to know locals via unique, secure experiences, said ...
The sharing economy is no longer an alternative to travel
13-Mar-2017 :: The word disruption is regularly thrown around to describe the effect of the sharing economy on the travel industry...
Facebook is key for reaching new target audiences
13-Mar-2017 :: When a destination starts to plateau with its target audience you can expand by creating new points of interests or find a new audience that will appreciate underrepresented parts of the experience...
Using reviews to reel in millennials
13-Mar-2017 :: In an age of content overload, the travel industry is desperately searching for marketing strategies to reel in the coveted target group of millennials...
Hostels an attractive market for investors, growth
13-Mar-2017 :: Hotels and investors that are considering branching out into the hostel market should carefully do their research before making any commitments, said Paul Halpenny, a Group Director at the Hostelworld Group in Dublin...
Relevancy and authenticity balance crucial for nation branding
12-Mar-2017 :: No matter whether a place has a negative or positive reputation, creating a message that feels relevant and authentic is key for building a tourism industry according to experts at the ITB Convention in Berlin...
Travel marketing: More feelings, less facts
12-Mar-2017 :: Travel has turned into a sort of religion for many people; To sell a destination or experience, Joachim Schmidt of the digital marketing agency Intensive Senses says your audience doesn’t want to know that much -- but it really wants ...
Influencers are not spokesmodels
11-Mar-2017 :: Influencer marketing is uncharted territory for many companies; It can either lead to viral success or end up an expensive failure, but according to experts at Berlin’s ITB Convention, treating them like spokesmodels is the worst thin...
Smartphones now dominant device for booking flights, accommodation
11-Mar-2017 :: Increasing numbers of travelers are using their smartphones to book both flights and accommodation, according to research presented by Georg Sobczak, the Commercial Director of Criteo, an advertising technology company, at the ITB Conf...
Here's how millennials choose accommodations
11-Mar-2017 :: In a tourism industry driven by the sharing economy, hoteliers would benefit by breaking the mold with a diverse appeal to millennials, taking into account their emotions...
Digital language assistants to shape future of travel industry
11-Mar-2017 :: Developments in digital language assistants are going to impact the tourism industry in a number of ways as these technologies continue to improve, said Stefan Niemeyer, the head of neusta eTourism, a Bremen-based travel consultancy...
Why keep in-room sales in the dark ages
10-Mar-2017 :: While pre-stay marketing and post-stay marketing have been revolutionized in the last 20 years, for some reason many hotel rooms are still cluttered with outdated pamphlets and unappealing brochures...
China takes to the skies with tailor-made booking
10-Mar-2017 :: As China forges ahead in the global market place, new web-based services are springing up to suit the specific booking needs of Chinese travelers...
What do social media influencers actually cost?
10-Mar-2017 :: Influencer marketing is one of the hottest trends across the travel and hospitality industry, but it is often difficult to tell what it will end up costing a company...
OTAs move to close gap between hotels, customers
10-Mar-2017 :: Online travel agencies (OTAs) are developing new technologies that enable hotels to connect with their customers in structured ways throughout the duration of the customer journey, said Ait Voncke, a vice president in market management at E...
Better safe than sorry when planning web projects
10-Mar-2017 :: While everyone wants the most innovative website, for the least amount of money and in the blink of an eye, Marvin Strenger, of the online branding site Fresh Cells Digital, says that there is more to be lost than gained by going ahead with...
New tech trend uses virtual aides to bring tourist attractions to life
9-Mar-2017 :: A new tech trend supplementing traditional tours with multimedia devices is allowing tourists to better immerse themselves in popular attractions...
The New Era of World Disorder: The Multiplication of Crises
9-Mar-2017 :: 'We are entering a period of irrationality, but western values will survive because they work', John C Kornblum, the former ambassador of the United States and now a political advisor, issued this message of optimism at the ITB Berlin Conve...
NatGeo and ITB Berlin announce World Legacy Awards Winners
9-Mar-2017 :: Coinciding with the United Nations International Year of Sustainable Tourism Development, the five winners - Visionary travel companies and destination leaders - of the 2017 National Geographic World Legacy Awards were announced yesterday d...
When less traffic can be worth more
9-Mar-2017 :: Logically speaking, the more people that visit your website, the more chances you have to make a sale – not necessarily, Best Western’s Alexander Birk insisted at the Berlin ITB Convention...
Chatbots and Networked Devices Portend Big Shift for Hotel Industry
9-Mar-2017 :: The hotel industry needs to brace itself for big changes in connected devices and chatbots, said Roland Trebo, a consultant with Tourismuszukunft, a digital consultancy for the travel industry...
Direct marketers need new partners to create smoother travel experiences
9-Mar-2017 :: Destination Marketing Officers (DMOs) need to broaden their horizons and take advantage of emerging digital technologies if they want to continue offering customers the best travel experience on the ground, said Bastian Hiller of Tourismusz...
Flipping the script on daytime hotel use
8-Mar-2017 :: In an ever-digitizing hotel market, large chains are seeking to capitalize on bookings by renting out amenities and rooms that often go unused during the day...
Startups strive to make OTA offers more local
8-Mar-2017 :: With major online-travel agencies (OTAs) dominating hotel and flight bookings, new startups are now creating online and mobile platforms to connect tourists and OTAs with those smaller amenities often overlooked by visitors...
Surveys show that word-of-mouth dominates in digital culture
8-Mar-2017 :: Word-of-mouth marketing continues to drive the travel decisions of millennials and their younger cohorts (Nielsens), that means that in a digitally-driven hospitality market, hotels, restaurants and amenity services should start turning to ...
Loyalty programs key to competing with OTAs
8-Mar-2017 :: While hotels cannot compete with the limitless selection of online travel agencies (OTAs), travel experts at the ITB Convention in Berlin say they have a chance to keep customers off of search aggregators by using strategic loyalty programs...
Travel markets need to look outside their own website data
8-Mar-2017 :: Knowing what your customers are doing on your website is not enough to create a targeted travel marketing campaign, Stephen Taylor, Senior Vice president of the Silicon Valley travel science company Sojourn, told audiences at Berl...
12th Pow-Wow for trade visitors: Focus on astro-tourism and human rights
8-Mar-2017 :: Focus on controversial issues surrounding eco-tourism, adventure travel and astro-tourism at the 12th Pow-Wow for trade visitors, which will take place at ITB Berlin 2017 at Adventure Travel & Responsible Tourism from 8 to 10 March in H...
ITB Personalities: Claudia Gilles, Managing Director of the German Tourism Association (DTV)
8-Mar-2017 :: Focused business partners and interesting subjects: The German Tourism Association has always been a regular exhibitor at ITB...
ITB China 2017: First Partnerdestination 2017 is Europe - in advance of 2018 EU-China Tourism Year
8-Mar-2017 :: The European Union and the European Travel Commission are preparing an ambitious programme of activities in the frame of the forthcoming EU-China Tourism Year, the decision to christen Europe as the first ever partner destination for the&nb...
ITB Berlin 2017 maintains its strong appeal
8-Mar-2017 :: 26 halls fully booked – Around 10,000 exhibitors from 184 countries and regions – Botswana, the official partner country, sets an example for sustainable tourism – ITB Berlin Convention features the key topics ‘Safet...
Artificial, intelligent and highly topical
7-Mar-2017 :: ITB Berlin Convention turns the spotlight on one of the year’s most fascinating technological subjects – Live demonstration of service robot “Pepper” – Discussions about the opportunities offered by chatbots an...
Travel Tech: eNett International achieves success with innovative B2B payment solutions
7-Mar-2017 :: Within three years the degree of acceptance of alternative payment methods has doubled, this was the finding of the latest 'Payments Unsettled' study by the market research company Phocuswright...
ITB Berlin raises awareness of CSR in tourism
7-Mar-2017 :: World’s Largest Travel Trade Show focuses on the ‘International Year of Sustainable Tourism for Development 2017’ – forward-looking projects and a new impetus for social responsibility in tourism on the stages in Hal...
LIVE from ITB Berlin 2017
7-Mar-2017 :: From 8 till 12 of March 2017, we will be covering the world’s largest travel show again and the dedicated ITB Berlin news site's popularity and traffic is highly expected to increase once again as it has been increasing YOY...
Measures to minimise possible effects due to strikes at Berlin’s airports
6-Mar-2017 :: ITB Berlin has put together a number of measures to ensure visitors experience minimum difficulties travelling to the World’s Largest Travel Trade Show...
New, bigger and more colourful: LGBT tourism
6-Mar-2017 :: New Presentation Corner featuring the latest LGBT products from around the world – lectures on unusual LGBT destinations and a transgender campaign – at the weekend the reigning Mr Gay Germany will be on stage live...
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