Hotels, restaurants and other businesses in the travel industry are seeing a boost in customer traffic thanks to What3Words, a global addressing system, said Richards Lewis, Partnership Director of Travel and Tourism for What3Words.
What 3 Words divides the world into 3 meter by 3 meter squares and furnishes each square with a unique three-word address, like "table. chair. spoon," said Lewis at the ITB Conference in Berlin.
"What3Words saves businesses and travelers time by providing a precise point of entry – like a hard to find restaurant door or the right stadium entrance for a ticket," said Lewis.
"The system works universally in every city in the world in the exact same way – and it's free to use" he said.
That means it can be used even in cities like Dubai that don't give conventional alpha-numeric addresses to buildings and businesses. Even smaller destinations that lack an address or even a name can take part.
"Three word addresses have been used by people to share the location of food markets they visited in Marrakesh that don't have a name," said Lewis.
What 3 Words is already partnering with players in the travel and hospitality industry to supply three-word addresses to landmarks, businesses and other points of interest, he added.
Rental apartments on sites like Airbnb are frequently more difficult for travelers to find than larger, conventional hotels, said Lewis
"So we work with Airbnb in a new service called Airsorted that gives a three-word address for every Airbnb accommodation around the world – that directs travelers right to the door of their Airbnb rental," said Lewis.
Certain hotel chains in the United Kingdom are likewise now supplying three-word addresses to room reservations when their customers book online.
Travelers and other users are also beginning to utilize three-word addresses to share locations, even natural landmarks without a conventional address, on social media.
"That way photographers can share their three word address on Instagram to show followers where they stood to take pictures," said Lewis.
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