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Exclusive Feature: Have Boutique Hotels Broken The Code?
Wednesday, 19th February 2014
Source : Jeroen Gulickx
The trip by car on the windy road in the Cotswalds was amazing, and of extreme comfort;

We were driving a Rolls Royce silver shadow, from London to a little town in the South of the area. I remember the car as if it was yesterday, it was a green shiny of color and the petrol was more expensive than the dinner that evening.

4Hoteliers Image LibraryWhen we got to a small village we parked the car in front of a little post office, where I asked a few people passing whether it was ok to park there, to which they responded "the parking attendant only works when he feels like it, so we have not seen him in years".

Moments later we arrived at the most picturesque place. The town close by, Crudwell had a small lovely hotel in it, the first time I came across a boutique experience.

So what is boutique, and why is it so popular?

Lifestyle journalist Karen Tina Harrison, a well traveled personality gives one of the best descriptions from my point of view; ‘First and foremost, a boutique hotel is small. Most hospitality pros agree that for a property to be considered a boutique hotel, it should not be much bigger than 100 rooms.

A boutique hotel's intimate size produces its characteristic personal feeling and heady ambiance'. Size is clearly of importance, and of elite standard.

Read the full article HERE at 4Hoteliers.com

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