From 70 properties in 2012 to 100 in 2015 is the expressed development proposal of Swiss company Moevenpick Hotels & Resorts. "But we will definitely not grow for the sake of growing - as an absolute and inevitable condition we set constant quality," Moevenpick CEO Jean Gabriel Pérès said at ITB 2012.

He underlined this by giving examples of properties that Moevenpick had been disconnected with after they had not been able to cope with the high standards.

Like other tourism companies Moevenpick shows its confidence in Egypt's vitality: Not less than three new resorts at the Red Sea coastline just have been put into service.

On the Nile there are five new cruising ships completing the Moevenpick fleet of already three. One special attraction among them is the vintage steam yacht "Misr" that once belonged to former Egyption king Farouk.

Asia is another field cultivated by the Swiss accommodation specialist: October 2012 the new MoevenpickResort & Spa Huma Island will open its gates, located on a private island amidst the Palawan archipelago. Guests can only get there by water plane or speedboat.

Although the described luxury resort with regard to its drastically limited access does not look very eco-friendly, Moevenpick indeed does a lot of effort to increase sustainability of the portfolio. Recently all of the European properties had been certified and now comply with the universal Green Globe standards, worldwide it is at least 60 per cent.

The "green" programme does include for example the use of ball pens from biodegradable plastics and key cards out of wood.