Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Mobile websites for the Hospitality Industry
Hong Kong-based consultancy and project management company.
Better no breakfast in a budget hotel.
Wednesday, 7th March 2012
Source : Roland Wildberg ~ Exclusive from ITB Berlin 2012

For years they are one of the top hot topics in tourism talks: Budget hotels seem to turn over the whole industry and make even high standard properties rethink their strategies.

To evidence the striking success of the cheap challengers a German market research institute closely examined the market. Nine popular central European budget hotel groups were checked by mystery shoppers.

What mainly impressed the inspectors was that you cannot lump them all together. Five times each group was visited unheraldedly at different locations.

The focus of the study is on service conditions: Can one expect the same friendly personnel and good quality as with renowned premium products? Yes and no: For example, the quality of breakfast was varying strongly. 45 percent of the checks resulted in "not sufficient" coffee and etc.

Another key problem is communications: An in-room phone was available only in 55 percent of the hotels, and this is a feature widely expected even among budget travellers.

Another deficit the study points out is missing facilities such as lockers, minibar or fridge. More than 30 percent of the checked locations did not have any of those convenience features.

On the contrary, TV and towels after all have been registered everywhere. First place got German hotel brand Motel One again after being awarded likewise the year before. The reviewers did especially praise "good breakfast quality" among Motel One’s properties. Since 2011 the chain is beginning to enter the European neighbour countries.

Second place is occupied by budget veteran Ibis which has received a special reference as "best service with friendliest staff members". The breakfast was good there, too.



~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

ITB SPECIAL COVERAGE BROUGHT TO YOU BY
Visit Rotana.com
Visit Rotana online at www.rotana.com
Click to watch exclusive interviews and more on TV4Hoteliers now
 Latest Articles  (Click title to read)
ITB Berlin 2013: As good as last season
Thursday, 14th March 2013

'The terminator is coming': mobile travellers' needs and preferences
Thursday, 14th March 2013

A new marketing platform for hotel overcapacities
Wednesday, 13th March 2013

Google and the potential of social media on tourism
Wednesday, 13th March 2013

Design Hotels: Why contemporary furniture is not enough
Wednesday, 13th March 2013

© Copyright 4Hoteliers 2001-2013 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy