| | ITB 2013 Top Articles (Click article to read) | | A new marketing platform for hotel overcapacities Wednesday, 13th March 2013 Hotel journalists immediately take note if a hotelier does not like to speak about the occupancy rate... | ITB 2014 Marketing & Brand Awareness Wednesday, 13th March 2013 Naturally, the 4Hoteliers teams will be covering the world’s largest travel show again in 2014 and the dedicated ITB Berlin news site's popularity and traffic is highly expected to increase once again as i... |
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| | Google and the potential of social media on tourism Wednesday, 13th March 2013 Even at this year’s ITB, Google and its products are all the rage, not only for social media in general, but for the travel industry, in particular... | Design Hotels: Why contemporary furniture is not enough Wednesday, 13th March 2013 US economist and "urban theorist" Richard Florida said, 'Cities are the new countries... | Social Media: How will the tourism industry find the traveler? Wednesday, 13th March 2013 Patrick Wassel, Head of Digital Strategy, Faktor 3 AG, a firm specializing in online strategy, at ITB Berlin 2013 brought experts together to discuss the effectiveness of social media as a rating and feedback platform, in the travel industry... | Closing Report: ITB Berlin 2013 Tuesday, 12th March 2013 World’s largest tourism policy summit provides significant impetus for growth - More than 100 ministers of tourism and state secretaries from around the world – increase in international buyers and business deals – attendance at the ITB Berlin Convention and eTravel World grew by 25 per cent... | Why adjusting your hotel facilities to Muslim travellers pays back quickly Tuesday, 12th March 2013 Tourists in Muslim countries are a relatively neglected target audience, which has expanded considerably and grown in wealth... | Young traveller: A frequently changing target group Tuesday, 12th March 2013 Today, young people expect a different travelling experience than did their parents; they expect different itineraries and stay at different hotels and hostels... | Strategies to turn your hotel staff into a top team Tuesday, 12th March 2013 Klaus Kobjoll is a rarity, as far as entrepreneurs go... | Positive interim summary of ITB Berlin 2013 Monday, 11th March 2013 Increase in buyers from the USA, Middle East and Africa – huge growth in delegates at mobile and social media events at the ITB Berlin Convention and eTravel World... | More then 11% increase in room rate due to customer reviews Monday, 11th March 2013 The networking traveller: In mature markets, where the penetration of internet lifestyle has already reached the plus 70s, web reviews play an immensely high role... |
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