Escorted group tours have been a big part of Chinese travel, both outbound and domestic, since the country’s post-1979 reform and opening first made it easier to travel.
But in recent years, anecdotal evidence indicates that travelers from the mainland are abandoning these groups for free and independent travel. See the infographic below for more details on this current consumer trend.
Learn more about â€" or purchase â€" the source publication, Phocuswright's China Unbounded: The Rapid Rise of China's Outbound Millions.
The report provides an unprecedented look at Chinese travelers' behaviors and motivations across the travel life cycle, from destination selection to in-destination purchases and everything in between.
Maggie Rauch
Senior Research Analyst
Contributing to syndicated reports, Special Projects and custom research, Ms. Rauch's reporting background, writing ability, industry knowledge and international experience are great assets to Phocuswright's global research. Maggie has a decade of experience in journalism and travel industry reporting. Most recently, she was part of the China TravelDaily team and has also served as Beijing correspondent for TTG Asia, a leading travel trade publication in the region. Before heading off to China to learn Chinese and live there as a journalist for several years, Maggie spent five years working in editorial roles for Incentive and Meeting News. She holds a bachelor's degree in magazine journalism from Northwestern University Medill School of Journalism.