There’s a by-now famous photo that’s been making the rounds in the digital world �" it shows Mark Zuckerberg striding very confidently down an aisle in a room full of people wearing Virtual Reality headsets.

What struck me in the photo was not that Zuckerberg looked inordinately pleased with himself or that humans were wearing these odd contraptions on their heads but that the humans in the picture were all MEN. Not a single woman in the whole picture.

Pundits are calling VR the next game changer in content, Michael Tchong of Ubercool said CES was a coming out party for virtual reality with Facebook now pushing VR to ad agencies.

In his newsletter, The Inside Scoop, he said “the buzz is sparking interest globally, with 39% wanting to watch VR moviesand 38% interested in VR gaming. Since 2012, investors have poured nearly $1.5 billion into VR companies, says CB Insights.”

My concern is that leadership in the VR space will be as male-dominated as it is in other areas of technology, and there will be an over-emphasis on content for hardcore gamers to the exclusion of everyone else, regardless of gender.

It seems with VR, the industry has got a chance to get things right, make it more balanced and there needs to be a more diverse voice that’s shaping the technology as well as the content that will be possible with this new form of storytelling.

So I want to make a case for why VR storytelling especially in travel will resonate better with women than men. And forgive me if I have to generalise but in such matters, there’s no avoiding generalisations �" just bear in mind there are always exceptions �" but generally, generalisms are true.

Women are more ruled by our emotions. When I show VR travel content to both sexes, there’s a marked difference in the reaction. Women show more excitement. Men try to look cool. Women marvel at the moments, men are rationalising and thinking of the practical applications.

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