Discover how brands and publishers are adopting a data-driven approach to their marketing.

One that captures consistent audience data across web, social, mobile and partner channels and then integrates it with third party and behavioral data to deliver unparalleled audience insights and unbeatable campaign performance.

Plus, get further insights into:

• The emergence of Data Management Platforms (DMPs).
• Some of the issues associated with consistent and reliable data capture.
• The benefits of a new data-driven marketing infrastructure.
• Using multiple channels, networks and devices to amass actionable audience insights.

Full story