Around the world, roughly 75% believe they 'are what they eat' - a sign that today's consumers are tapped in to the latest health trends and with global obesity rates climbing 28% in adults over the last 30 years, people are striving to lose weight and improve their quality of life.

In fact, nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.

While it may not come as a surprise that men and women perceive their bodies and overall wellness differently, discrepancies extend into the ways both genders seek to improve their healthâ€"from their exercise habits to the foods they eat.

WEIGHT WORRIES

When it comes to weight worries, common stereotypes prevail. Women are more likely than men to perceive themselves as overweight. More than half of women around the world (54%) believe they are overweight, compared with 45% of men.

And it logically follows that more women are trying to lose weight (56% of women vs. 44% of men), but the actions women take to drop the pounds differ from those of their male counterparts.

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