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The Magic Sauce of Content Creation - Keep it You and Make it About Your Audience.
By Yeoh Siew Hoon
Monday, 5th May 2014
 

I remember the first time I saw Victoria Falls on the Zimbabwe-Zambia border, this massive body of water just falling over the edge of the cliffs, splashing everywhere and creating rainbows as sun rays catch in her spray;
 
How overwhelming, I thought and beautiful, constantly changing.
 
That image came to me last night as I was moderating our WITNext panel on “Creating Content to inspire travellers”.
4Hoteliers Image Library
(The WIT Next Content panel - from left, Steve Lai, Jacylnn Seah, Koay Yi Ling, Luke Clark and Turochas Fuad)
 
The Internet is like the Victoria Falls of content. It’s sent this huge body of content gushing into our face. As consumers, it’s overwhelming – content anywhere, any time, any device.  As content creators, it’s even more overwhelming – how do you navigate the flow without plunging over the edge?  Ok enough of the wet puns …
 
I cut my teeth on reporting.  I recall my interview with the managing editor and he asked why I wanted to join the newspaper. I said, “I want to write.” He told me reporting had nothing to do with writing. First hard truth. Reporting is about taking the facts and structuring them into a story.
 
Today it’s not so much about writing but about creating content and stories which you slice and dice according to the media. So while you tell everyone what you did on Twitter, you tell people what you like on Facebook and you show everyone what you did on YouTube and so on and so forth …
 
Last night’s panel (pictured above) gathered a diverse array of content creators – print man Luke Clark, editor of Discovery Channel Magazine, TV anchor and producer Steve Lai of Channel News Asia, blogger Jacylnn Seah, social media agency Koay Yi Ling and boss of travelmob, T Fuad, who needs content to inspire users first to travel and then to buy his products – in that order, he insists.

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