Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
The New Experience of Incentive Travel.
By Joyce Gioia, Strategic Business Futurist
Tuesday, 15th April 2014
 

Having prepared to deliver a presentation on this topic at the International Innovations in Business Travel Conference in Moscow, Joyce thought she would share the key point of her forecast for the industry;

Incentive Travel currently makes up about 25 percent of the business travel industry revenue and it is growing, though slowly for now.
 
As tour companies like Austin Lehman, Discovery, and National Geographic Travel Programs will confirm, people, who can afford it, are craving more and more meaningful experiences. As previously forecast, instead of acquiring more "things", they are choosing to collect memories that will last a lifetime. 

This societal trend is reflected in the top trend in incentive travel. It is all about the "Total Incentive Travel Experience" wrote The Incentive Research Foundation in its "Trends Report 2014".  In a subsequent Herman Trend Alert, we will explore how this trend is playing out globally in the corporate world.
 
Right now, 47 percent of incentive travel planners are including some element of Corporate Social Responsibility in their program. Whether it is just promoting Marriott Hotels' "Book a Meeting, Make a Difference" or Kimpton Hotels' "Great Meetings Great Causes" or Ritz Carlton: "Give Back Getaways”, people appreciate the opportunity to be connected with a higher purpose. Thus you can expect to see more Charity Bike Builds, Habitat for Humanity, and even Beehive Building to be part of incentive travel programs.
 
But that's not all.  Food and wellness is at 62 percent already and growing. So incentive travel planners will be buying more spa visits, more golf outings, more rafting trips, more sessions of swimming with the dolphins, and more spinning classes.

Many people who are the recipients of the incentive trips are concerned about their family members who have sacrificed so that they could excel. They use these incentive trips as opportunities to say "Thank you" to their long-suffering families.
 
Whether on the golf course, in the spa, or under the sea, especially the Millennials and Generation Xers will expect, no, demand emotionally charged, unforgettable experiences; this memorable out-of-the-office engagement will increase the return on investment and positively affect employee retention as well.

Once corporations move beyond their fear of exposure, they will embrace incentive travel's tremendous competitive advantage and expand their programs to include many other types of employees.

© Copyright 1998-2014 by The Herman Group of Companies, Inc., all rights reserved. From 'The Herman Trend Alert,' by Joyce Gioia, Strategic Business Futurist. (800) 227-3566 or www.hermangroup.com

The Herman Trend Alert is a trademark of The Herman Group of Companies, Inc. Reprinted with permission.

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Loyalty in The Digital Age.
Understanding the 'Generations' of Travel - Part 1: The Post War Cohort.
Bullying: Tale of Two Hotels.
The green heart of Brunei.
 Latest News  (Click title to read article)
Salmon industry tackles legal and biological limits
Monday, 1st September 2014

Marriott 'maps' out hospitality education program in China
Monday, 1st September 2014

APAC's emerging markets push region's online penetration
Monday, 1st September 2014

UK chain hotels market review
Monday, 1st September 2014

Trump Hotel, Washington, DC breaks ground
Sunday, 31st August 2014
 Latest Articles  (Click title to read)
12 Content Ideas for Your Hotel's Blog
Monday, 1st September 2014

Global Update: Who's Where and Doing What - August 2014
Monday, 1st September 2014

Enforcing Your Policies Outside The Workplace
Sunday, 31st August 2014

Rate Quotation Training Tips For Reservations and Front Desk Staff
Saturday, 30th August 2014

Make Guests Tweet!
Friday, 29th August 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - June 2014
5 Social Media Trends to Embrace this Year
Global Update: Who's Where and Doing What - May 2014
Top Ten Things Luxury Guests Want!
Millennials Seek More Value from Luxury Hotels

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy