|Understanding True ROI and Voice Channel Contribution to Digital Marketing Campaigns.|
By HeBS Digital
Thursday, 27th March 2014
In HeBS Digital’s latest joint case study with the reservations sales experts at NAVIS, presented by Max Starkov and Michelle Marquis at the 2014 HSMAI Digital Marketing Strategy Conference in New York City on February 25, 2014, we provided hoteliers with strategies to help understand true ROIs by integrating both online and offline conversion tracking.
By the way, we won 8 Adrian Awards including 3 Gold awards during the Adrian Awards ceremony the previous night!
Our case study was able to reveal the ‘big picture’ and demonstrate:
- How a whopping 44% of the resort’s online marketing revenue was made through voice reservations, thus leading to a shift in marketing spend and increased ROIs for the client.
- How 91% of social media revenue came through the voice channel.
- How 73% of email marketing revenue came through the voice channel.
- Many more eye-opening truths about “true” ROI and voice channel contribution.