Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Going Beyond the Data: Achieving Insights from Data and Analytics.
By KPMG Capital
Tuesday, 18th February 2014
 

Long before the term big data first appeared in 1997, organizations were already struggling to make sense of all of the information piling up in their databases and warehouses.

But over the past five years, the focus on big data has started to shift: today the issue is no longer about owning the most data but rather about how to gain the most insight from that data and in turn how to convert those insights into real business advantage.

To gain a more concrete understanding of the opportunities and challenges that data and analytics (D&A) presents, KPMG International commissioned FT Remark to survey 144 CFOs and CIOs from major corporations around the world (those with more than US$1 billion in annual turnover).

All interviews were conducted in August 2013, with the responses aggregated and analyzed for use in this report.

Download Going beyond the data: achieving insights from data and analytics (PDF 2.6 MB)

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Content Strategy in 2014.
Hotels Getting Personal - A Digital Revolution.
Data Driven Employee Performance and Customer Satisfaction.
Distribution, Big Data, Hype and the Need for Speed.
 Latest News  (Click title to read article)
Results of its global hotel management contract survey
Thursday, 21st August 2014

We're kicking AirAsia ass says Nok Air boss
Thursday, 21st August 2014

Tourism in the Baltic States in the ascendant need of new hotels
Thursday, 21st August 2014

Swiss-Belhotel expands Middle East footprint
Thursday, 21st August 2014

LEED certification boosts hotel revenue
Thursday, 21st August 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy